Government Impact on Economy Research Paper Example | Topics and Well Written Essays - 250 words

Government Impact on Economy - Research Paper Example Some economists, such as William McChesney Martin, view the economy as inherently unstable while others, such as Milton Friedman, argue that it is naturally stable (Mankiw, 1997). Due to this argument, policymakers view economic stabilization as one of their primary responsibilities. So they make laws that will try to stabilize the economy. These lawmakers, together with many economists, believed that in the absence of an active government role in the economy, events like the Great Depression could occur regularly (Mankiw, 1997). Recessions are periods wherein the economy experiences high unemployment rate, as a result, there will be lower income and reduced economic well-being. Monetary and fiscal policies can prevent recessions by responding to the shocks in the aggregate demand and supply. Economists also view it wasteful if the policy instruments were not used to stabilize the economy. However, the economic stabilization would be easy if the impacts of both monetary and fiscal po licies were immediate because sometimes the lags between the implementation and effects of policies make stabilizing the economy more difficult. Then, the need for automatic stabilizers comes in. These are the policies designed to reduce the lags associated with stabilization policy. It is very clear that the government should and must take a hands-on approach to macroeconomic policy to affect the employment environment. They should take full control over the policies that would have impacts on the economy, especially in the employment environment.  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Thesis on video games Essay Example for Free

Thesis on video games Essay A video game console is an interactive entertainment computer or modified computer system that produces a video display signal which can be used with a display device (a television, monitor, etc. ) to display a video game. The term video game console is used to distinguish a machine designed for consumers to buy and use solely for playing video games from a personal computer, which has many other functions, or arcade machines, which are designed for businesses that buy them and then charge others to play. I. PLAYSTATION 3 The PlayStation family is the worlds highest-selling video game system. Sony Computer Entertainment released the PlayStation in 1995, followed by the PlayStation 2 in 2000, PlayStation Portable in 2004, and PlayStation 3 in 2006. Sonys first foray into the video game market,the PlayStation (codenamed PSX during development, now known as PS one), was initially designed as an add-on for Nintendo’s Super (Super Famicom) video game console as an answer to Segas Sega CD. When the prospect of releasing the system as an add-on dissolved, Sony transformed it into the standalone PlayStation video game console. Sonys follow-up console, the PlayStation 2 (PS2), currently the worlds best-selling console in history, was released in Japan on March 4, 2000 and in North America on October 26, 2000. The PSP or PlayStation Portable is a handheld game console made by Sony Computer Entertainment; a first foray into the handheld gaming market which was previously dominated by Nintendo. Though it has not had as much as of an impact as the PlayStation home consoles, the PSP is noted as being the most successful competitor to Nintendos handheld range yet. The newest console in the PlayStation series is Sonys entry in the seventh generation of consoles, the PlayStation 3 (PS3), which launched in November 2006. It uses a unique processing architecture called the Cell microprocessor, a technology jointly developed by Sony, Toshiba, and IBM. The graphics processing unit, the RSX Reality Synthesizer, was co-developed by NVIDIA and Sony. It is currently behind its competitors, the Xbox 360 and Wii in terms of sales. II. Xbox 360 The Xbox 360 is the video game console produced by Microsoft, and the successor to the Xbox. The Xbox 360 competes with Sony’s PlayStation 3 and Nintendos Wii as part of the seventh generation of video game consoles. A prominent feature of the Xbox 360 is its integrated Xbox Live service that allows players to compete online and download content such as arcade games, game demos, trailers, TV shows, and movies. Major features of the console include its Windows Media Center multimedia capabilities, mandatory support of high definition in all games, movie rentals and game downloads from its online marketplace and the ability to watch HD DVD movies with an add-on drive. The Xbox 360 was officially unveiled on MTV on May 12, 2005, with detailed launch and game information divulged later that month at the Electronic. The console sold out completely upon release in all regions except in Japan, and, as of January 5, 2009, 28 million units have been sold worldwide, according to Microsoft. The Xbox 360 is currently available in three configurations: the Arcade, the Pro, and the Elite console, each with its own selection of accessories. III. Nintendo Wii The Wii is a home video game console released by Nintendo. As a seventh-generation console, the Wii primarily competes with Microsofts Xbox 360 and Sonys PlayStation 3. Nintendo states that its console targets a broader demographic than that of both. As of December 31, 2008 the Wii leads the generation over the PlayStation 3 and Xbox 360 in worldwide sales. A distinguishing feature of the console is its wireless controller, the Wii Remote, which can be used as a handheld pointing device anddetect movement in three dimensions. Another distinctive feature of the console is WiiConnect24, which enables it to receive messages and updates over the Internet while in standby mode. The Wii is Nintendos fifth home console, the direct successor to the Nintendo GameCube, and able to play all official GameCube games. Nintendo first spoke of the console at the 2004 E3 press conference and later unveiled the system at the 2005 E3. Satoru Iwata revealed a prototype of the controller at the September 2005 Tokyo Game Show. At E3 2006, the console won the first of several awards. By December 8, 2006, it had completed its launch in four key markets. 1. 1. 2 GPU (Graphics Processing Units). A graphics processing unit or GPU (also occasionally called visual processing unit or VPU) is a specialized processor that offloads 3D graphics rendering from the microprocessor. It is used in embedded systems, mobile phones, personal computers, workstations, and game consoles. Modern GPUs are very efficient at manipulating computer graphics, and their highly parallel structure makes them more effective than general-purpose CPUs for a range of complex algorithms. In a personal computer, a GPU can be present on a video card, or it can be on the motherboard. More than 90% of new desktop and notebook computers have integrated GPUs, which are usually far less powerful than those on a dedicated video card. I. NVIDIA NVIDIA a multinational corporation which specializes in the development of graphics processing units and chipset technologies for workstations, personal computers, and mobile devices. Based in Santa Clara, California, the company has become a major supplier of integrated circuits (ICs) such as graphics processing units (GPUs) and chipsets used in graphics cards, and of video-game consoles and personal-computer motherboards. Notable Nvidia product-lines include the GeForce series for gaming, the Quadro series for computer-aided design and for digital content creation on workstations, and the nForce series of integrated motherboard chipsets. II. RADEON ATI Radeon is a brand of graphics processing units (GPU) that since 2000 has been manufactured by ATI Technologies and subsequently AMD and is the successor to their Rage line. There are four different groups, which can be differentiated by the DirectX generation they support. More specific distinctions can also be followed, such as the HyperZ version, the number of pixel pipelines, and of course, the memory andprocessor clock speeds. 1. 2PROBLEM STATEMENT: â€Å"EXTREME GAMERS’ DEMAND PLAYSTATION 3 RATHER THAN PCs† * Is there sufficient demand and awareness for the higher end console like Sony Play station 3 * Is it better to face the competition with previous Play Station 2 and X box that are already in the market * Is there any know how of Blue-ray technology among the young generation that are more towards console gaming. * How difficult is to grab the existing market of PC gamers to feedt them with Game consoles. 1. 3SIGNIFICANCE OF STUDY: * This study evaluates all aspects of the economic viability of the business venture including a description and analysis of your business prospects. * It serves as a benchmark against which, actual performance can be measured and reviewed. * It serves as a helpful tool to uncover weaknesses in the planning process for a gaming business. * It helps the management and / or an entrepreneur to clarify, focus and research their business’s or project’s development and prospects. * It serves as a basis for discussion with third parties such as banks, investors, lenders etc. The major focus of investors is on the risk and return on the investments. This research study would increase their awareness of the major factors that directly or indirectly affect the risk and return on their investments. 1. 4SCOPE AND DELIMITATION: The study has been undertaken to explore the potential customers’ preference between Game Consoles or Gaming PCs in Karachi. Primary data would be collected through prospective Gamers residing in Karachi only. I. LIMITING FACTORS: * Bias opinion of the respondents * Time limitation * PC Gamers II. DELIMITATIONS: The factors that delimit the findings of the study are: * The expected fierce competition from existing DVD 9 and DVD supported consoles and other HD-CD consoles * Lack of awareness from Game titles as most of the titles of Playstation 3 are built upon Direct X 10. 0, where as other consoles are using Direct X 9. 0c * 1. 5DEFINITIONS: Sony Computer Entertainment Sony Computer Entertainment, Inc. is a video game company specializing in a variety of areas in the video game industry, and is a full subsidiary of Sony. The company was established on November 16, 1993 in Tokyo, Japan prior to the launch of the original PlayStation video game system. The logo has been used since 1994. SCE is also a developer and publisher of video game titles, and is comprised of biggest markets in: North America, Europe, Oceania and Asia. DirectX Microsoft DirectX is a collection of application programming interfaces (APIs) for handling tasks related to multimedia, especially game programming and video, on Microsoft platforms. Originally, the names of these APIs all began with Direct, such as Direct3D, DirectDraw, DirectMusic, DirectPlay, DirectSound, and so forth. DirectX, then, was the generic term for all of these APIs and became the name of the collection Blu-ray Blu-ray Disc (also known as Blu-ray or BD) is an optical disc storage medium designed by Sony to supersede the standard DVD format. Its main uses are high-definition video and data storage with 50GB per disc. The disc has the same physical dimensions as standard DVDs and CDs. Video game console A video game console is an interactive entertainment computer or electronic device that produces a video display signal which can be used with a display device (a television, monitor, etc.) to display a video game. The term video game console is used to distinguish a machine designed for consumers to buy and use solely for playing video games from a personal computer, which has many other functions, or arcade machines, which are designed for businesses that buy and then charge others to play. Seventh generation In the history of video games, the seventh generation primarily focuses on the consoles released since 2004 by Nintendo, Microsoft and Sony. PlayStation Portable The PlayStation Portable (PSP) is a handheld game console manufactured and marketed by Sony Computer Entertainment. Development of the console was first announced during 2003, and it was unveiled on May 11, 2004 at a Sony press conference. The system was released in Japan on December 12, 2004, in North America on March 24, 2005, and in the PAL region on September 1, 2005 Nintendo DSi The Nintendo DSi is the third iteration of the Nintendo DS handheld developed and manufactured by Nintendo. The handheld was unveiled on October 2, 2008 in Tokyo, Japan during the Nintendo Conference. It was released in Japan on November 1, 2008, Australia on April 2, 2009, Europe on April 3, 2009 and North America on April 5, 2009. Nvidia Nvidia is a multinational corporation specializing in the development of units and chipset technologies for workstations, personal computers, and mobile devices. Based in Santa Clara, California, the company has become a major supplier of integrated circuits (ICs) such as graphics processing units (GPUs) and chipsets used in graphics cards, and video-game consoles and personal-computer motherboards. Radeon ATI Radeon is a brand of graphics processing units (GPU) that since 2000 has been manufactured by ATI Technologies and subsequently AMD and is the successor to their Rage line. There are four different groups, which can be differentiated by the DirectX generation they support. More specific distinctions can also be followed, such as the HyperZ version, the number of pixel pipelines, and of course, the memory and processor clock speeds. RSX Reality Synthesizer The RSX Reality Synthesizer graphics processing unit is a graphics chip design co-developed by NVIDIA and Sony for the PlayStation 3 gaming console. Unless otherwise noted, the following specifications are based on a press release by Sony at the E3 2005 conference, slides from the same conference, and slides from a Sony presentation at the 2006 Game Developers Conference E3 The Electronic Entertainment Expo, commonly known as E3, is an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game developers to show off their upcoming games and game-related hardware. The new E3 Expo is run by International Data Group (IDG) instead of by ESA. CHAPTER # 2 RESEARCH- METHODOLOGIES 2. 1RESEARCH DESIGN I. PURPOSE OF THE STUDY: An exploratory study is being undertaken for research on â€Å"The intense Gamers’ Demand Game Consoles Rather Then Gaming PCs† which would help in identifying market of the gamers about their preferences and affordability between a Game console and a PC. II. EXTENT OF RESEARCHER INTERFERENCE: Since this study is conducted in the natural environment, the extent of researcher interference is minimal or rather negligible. III. UNIT OF ANALYSIS: Unit of analysis for this research study includes: * Individuals: * PC Gamers * Console Gamers IV. TIME HORIZON: For my research report, data would be gathered just once, therefore the time horizon is cross-sectional study. 2. 2RESPONDENTS OF THE STUDY For this research study, the questionnaire is filled by 100 individuals (University Students, Gamers at Game Arenas) and unstructured interview is taken from two Extreme Gamers. The respondents of the study include: * Potential Gamers: Teenagers and Early 20s, residing at Karachi. * Extreme Gamers: PC and Console preferred. 2. 3RESEARCH INSTRUMENTS Two instruments would be used for this research: * Questionnaires * Unstructured interviewing 2. 4SAMPLING Sampling would be done randomly on basis of users of Console and PC gamers. 2. 5SOURCE OF DATA I. PRIMARY DATA Primary data would be collected through questionnaire filled by potential gamers i. e. the target market and unstructured interviews from intense Gamers. II. SECONDARY DATA Secondary data would be comprised of sources like magazines, newspapers, internet etc, which will help in understanding the topic more. 2. 6TREATMENT OF DATA Data that is collected through the research is analyzed qualitatively as well as quantitatively. The data is shifted and organization is a presentable shape through pie charts and tables, with comprehensive explanatory notes to make it easy to understand. The financial plan contains projected financial statements as well as other financial tools to support the analysis. CHAPTER # 3 REVIEW OF LITERATURE 3. 1FOREIGN LITERATURE 3. 1. 1PC vs. Console By Dave Spohn, About. com Guide Feb 10 2009 It wasnt that long ago that the PC was the only choice you had if you wanted to play games online. The first console that included a modem for online play was the Sega Dreamcast, which launched in Japan in 1998. The Dreamcast wasnt a big success, however, and went out of production in 2001. It wasnt until the second half of 2002 that PlayStation 2, Xbox, and GameCube introduced online capabilities. Naturally, the latest generation of consoles all has features that use the Internet to enhance game play. Today, online console games are quite common, with Microsofts Xbox Live service leading the way. Sony also has big plans for online content for the PlayStation 3, and consoles are now starting to get game downloads and other applications formerly only available on the PC, such as Web browsers. A few titles can now be played across platforms, such as Final Fantasy XI, in which PS2, Xbox 360, and PC users explore the same online world. That said, PCs still offer the largest selection of online games, and some of the most popular online games, such as World of War craft, are exclusive to the PC. Of course, there are many things to consider before deciding on a gaming platform. Foremost among these is deciding which games you want to play, how much money you want to spend, and whether or not you need a PC for other purposes. Ideally I suppose we would all have both a console and a PC, but if thats not an option, here is quick comparison of the two. Console Advantages The most obvious advantage consoles have over PCs is cost. The majority of consoles sell for well under $500, often with a couple games in the bundle. A PC adequate for running the latest games can easily cost twice that much. The second most obvious advantage is simplicity. Lets face it, PC gaming can be a technical nightmare compared to console gaming. People can actually take a console home and be playing a game within minutes. No operating systems to configure or drivers to update, and better still, no purchasing a game only to find out that it isnt compatible with your PC for some obscure reason. Multiplayer gaming is also made easy with companies like Microsoft offering online services for their product. The Xbox, which came equipped with a network card, raised the bar for consoles in this regard, making it a simple matter to hook it up to a DSL or Cable Internet connection and get into a multiplayer game on Xbox Live, complete with voice chat. Another appealing thing about consoles is that many people prefer to play games sitting on the couch, or they want to play with friends in the same room. While these things are possible on a PC, consoles are extremely well-suited for this right out of the box. Console games are more readily rented than PC games, and more easily returned to the retailer if youre not satisfied with them. Generally speaking, it is difficult to return PC games because they are easy to copy. Console games tend to have a relatively low learning curve. You might need fast thumbs, but you certainly wont need to spend hours in a tutorial trying to learn how to operate basic game functions. Console Disadvantages Although sealing everything into one unit does keep it simple, when some of the components inside the box become dated theres no way to solve the problem without replacing the entire console. In most cases, upgrades that could prolong the life of the system are not an option. Consoles perform only one task really well, where PCs can be used for an extremely wide range of things. Some console manufacturers are trying to make them a little more flexible, but it will clearly be a long time before they support the staggering variety of applications that can be found for PCs. There is a distinct lack of inter-connectivity between the different console brands. Many games are available for one type of console but not others, and when it comes to online play, each is typically restricted to its own network. This means that people with Xboxes can usually only play against other people with Xboxes, so, for example, there is no way for console gamers to jump into a fray on one of the countless PC Counter-Strike servers available. The PS2 has made some progress in this area, forging the way for cross-platform gaming between PS2 and PC users, but only a few titles support this right now. While the PS2 network adapter supports both 56K modem and broadband connections to the Internet, broadband is required for Xbox online play. As well, Microsoft charges a yearly fee for use of the Xbox Live service. PC Advantages One of the biggest advantages the PC has over consoles right now is that there are a lot more games available for the PC than there are for consoles, particularly when it comes to multiplayer online games. Not only are the vast majority of MMOGs designed for the PC, but PC gamers also have the option to play MUDs, email games, browser games, and a wide variety of titles that are distributed digitally or available as free downloads. As mentioned above, another clear advantage PCs have over consoles is that you can use them for a lot more than playing games. Furthermore, if you like to modify games or edit maps for them, a PC is essential, and you have to take a break from gaming sometime to read gaming sites. PCs are always on the cutting edge of gaming technology. The current generation of consoles with high-definition capabilities did briefly narrow the gap, but well-equipped PCs continue to offer superior graphics. Computer monitors can be found with considerably higher resolutions than HDTVs, and the latest multi-core processors and dual GPU solutions make it possible to build a remarkably powerful game system. Even if a console offers incredible technology upon its release, there is no way for it to compete with the rapid hardware advancements that have become a way of life in the computer industry. When it comes online gaming, PCs give people a variety of ways to connect to the Internet, and to each other, which arent restricted to proprietary services or software. Different brands of computer and event different operating systems generally communicate very well with one another. This is quite different from services like Xbox Live, for example, which is the only option available to Xbox users that want to play online, and is closed to everyone that doesnt have an Xbox. Finally, as your PC ages, there is a reasonable chance of extending its gaming life with a component upgrade, although it can get a bit messy. PC Disadvantages While PCs have come down considerably in price over the years, they are still quite expensive compared to consoles. There ways to economize on a PC, such as building it yourself, but its not easy to get the cost of a PC down to a price comparable to even the most expensive console. Computers are also getting a little more user friendly, but eventually every PC gamer will encounter some technical complication that interferes with their gaming, be it a device driver that needs updating or components that are simply incompatible. PCs are also much more vulnerable to viruses and other security breaches. The truth is, installing a game on your computer is always a bit of a gamble. You never really know if its going to work until youre actually playing the game, and even then, in the back of your mind, youre expecting it to crash at any moment. Unlike most console games, PC games have the potential to get ridiculously complicated. This can give a game depth, but it can also result in tedious arrays of keyboard commands and lengthy tutorials which one must endure to learn how to play. PC games are often not well-suited for playing on the couch, especially given that the mouse and keyboard are the preferred PC game controllers. Unlike console games, you also wont find many PC games that support two players on one machine at the same time. Final Thoughts The latest round of consoles has a lot to offer online gamers, and if youre into sports and racing titles, consoles are a good way to go. If you like massively multiplayer games and online shooters, there are a great deal more to choose from on the PC. Online play options for consoles are getting better all the time, but proprietary networks and fees for services like Xbox Live make them a bit less attractive. For the most part, PCs are still the dominant platform for online gaming, and that appears likely to continue for a while yet. 3. 1. 23rd Generation Xbox Specs for 2011 Published: November 9, 2009 by Chairman Steve Its early enough to start speculating on the next Xbox (Xbox 3, Xbox 720). Well need a timeframe for the launch before estimating specs. Q4 2010 would be the earliest, while Q4 2011 I think is the most likely. So lets say Q4 2010 to Q4 2012. Anything in that range would have similar specs. The goals should be (1) low-cost reliable hardware with enough performance and (2) great tools for game developers. In other words, dont put a furnace in the box, dont stuff it with costly unnecessary features, and dont expect developers to fumble with a million threads each with its own 1K local memory. Keep it simple on both ends. I think Microsoft will stick with PowerPC CPU and ATI GPU. There is no reason to switch unless another solution allows lower cost for the hardware and/or software. Maybe AMD could offer a nice deal for a CPU/GPU combo, but PowerPC would allow simple backward compatibility with Xbox 360. The Main Processor The CPU will obviously be multi-core and at least triple-core. I think quad-core is enough with 2MB L2 shared cache. Combine that with an array of smaller cores accessed via an API similar to a PPU or GPU. 16MB eDRAM (or Z-RAM) cache may be something to consider to meet the bandwidth requirement of all those cores. The alternative would be 8 main cores, 4MB L2, and no smaller cores. The Graphics Processor An evolution of Radeon HD (R600) and the Xbox 360 GPU (Xenos) would be fine. Add more shader and texture pipes/processors. Increase the clock speed. And update the shader model (6. 0? ). eDRAM should be enough to fit 19201080 32-bit with 2x MSAA without tiling. Thats 32MB. Memory Advancing memory is simple. Increase capacity and bandwidth. Well need 2GB to 4GB of high-speed main memory. 2GB fast GDDR5/GDDR6 plus 512MB (or 1GB) slower RAM could be interesting. Not everything needs blistering speed. A relatively slow auxiliary memory could be a cost-effective way to maximize the use of main memory. Storage Drives Some next generation big budget games could use more space than DVD, and HD-DVD with a speed of 4x or 6x may be economical in 2011, as long as the format still exists. A holographic format is doubtful but would please the tech nerds on the Net. As for disc bandwidth, 6x HD-DVD would be the equivalent of 19. 5x DVD and not a large leap over 12x DVD from Xbox 360. Too slow for the load time nerds? Games may need large RAM, some auxiliary RAM, or a drive cache to help decrease the number of disc accesses. An option to install to the HDD would be nice. A hard disk drive I expect will be optional and swappable again, but all systems may come with some storage, HDD or Flash. HDD sizes may start at 250GB, while an Elite model has 750GB. Communication Ethernet and WiFi for networking should be standard. USB is the obvious choice for wired peripherals. What about wireless devices (controllers, etc. )? They could use the same proprietary protocol from Xbox 360 and/or Wireless USB. Controller Were you waiting for this part? The decision for what will be the standard controller can wait. Microsoft has time to gauge what consumers want. For now, Ill pencil in a wireless traditional game controller with some improvements such as TouchSense Vibration. A motion sensing wand could also be available separately packed with a casual game. Other options are a standard two-piece (or three with headset) motion controller or a standard 3D camera. Spec Summary 32nm Chip Process Technology IBM CPU at 4. 8GHz (4 Main Cores + Many Small Cores) ATI GPU at 800MHz 2GB GDDR5 Main RAM (~80 GB/sec) 512MB Auxiliary RAM HD-DVD 6x Drive (216Mbps) 250GB 2. 5-inch HDD Ethernet, WiFi, USB Flash Memory Unit Slots 3. 1. 3NVIDIA Tegra Provides The Multimedia Muscle In Zune HD World’s First Ultra-Low-Power HD Processor Behind Microsoft’s Next-Generation Portable Digital Media Player Wednesday, May 15, 2009 NVIDIA today announced that Microsoft’s new Zune HD portable media player is powered by the NVIDIA Tegra processor, which gives it exceptional multimedia capabilities. The Zune HD player, which Microsoft recently announced is available for preorder, is the first portable media player to combine HD-compatible video, HD Radio receiver, full-screen Internet browsing, an organic light emitting diode touch screen, and Wi-Fi. These features will connect consumers to a whole new world of entertainment, while delivering excellent battery life. Working closely with Microsoft and optimizing the Tegra processor, NVIDIA has played an important role in helping to bring the next-generation Zune HD portable digital media player to market. â€Å"Tegra provides the multimedia muscle in Zune HD,† said Michael Rayfield, general manager of NVIDIA’s mobile business. â€Å"Users will love the device’s new design, amazing multimedia features and HD video out capability. Zune HD is a must-have for anyone looking for the best portable digital media player on the market. † Key to Tegra’s rich multimedia features are eight independent processors, each designed for a specific class of tasks among them are an HD video processor, an audio processor, a graphics processor, and two ARM cores. The processors can work together or independently to minimize power consumption. The Microsoft Zune HD uses the following NVIDIA Tegra technology to deliver a unique visual experience: * an HD video processor dedicated to HD video, providing unprecedented picture quality and ultra-smooth, vivid movie playback with low power consumption * an ultra-low power graphics processor for a compelling and intuitive user interface. * NVIDIA nPower technology, which optimizes system power use and enables extended HD video and MP3 playback time Based on NVIDIA’s decade of graphics leadership, Tegra processor has been engineered over the past five years to bring high performance and low power capabilities to the next generation of mobile computing devices such as portable media players, smartphones, smartbooks, netbooks and tablets. Tegra processor-based devices are delivering the experiences that today’s mobile consumers demand, with HD video playback, always-on HD Internet, and intuitive 3D user interfaces. There are 50 active Tegra processor-based design projects currently in the works today. SOURCE: NVIDIA 3. 1. 4Xbox 360 First Gaming System to reach 10 Million in U. S. Console Sales Xbox LIVE tops 12 million members globally as Xbox 360 console sales hit more than 19 million worldwide. July 15, 2009 Microsoft today announced that the Xbox 360 video game and entertainment system has sold over 10 million units in the U. S. , making it the first current-generation gaming console to break the 10 million mark in the U. S. The U. S. install base contributes to global sales of over 19 million. â€Å"This year will be the largest in the history of the video game industry, with Xbox 360 leading the charge in the U. S. and abroad,† said Don Mattrick, senior vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. â€Å"History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry. † This announcement comes on the heels of one of the biggest entertainment launches in history, â€Å"Grand Theft Auto IV,† on April 29, 2008. Gamers eager to experience â€Å"Grand Theft Auto IV† online helped boost Xbox LIVE global membership to over 12 million this month. Fueled by an unparalleled combination of access to friends and family, the best online gaming features, and the best entertainment content, the Xbox LIVE service has doubled in membership in only one year’s time. â€Å"Reaching an installed base of 10 million consoles in the U. S. is a significant achievement and an essential milestone on the road to market leadership,† said Billy Pidgeon, research manager at IDC. â€Å"Perhaps more important is the Xbox 360 worldwide online base — 12 million Xbox LIVE gamers is the largest community in the connected console games sector, which represents the greatest growth opportunity in the console market and where Microsoft has been the leader for two generations. † Xbox 360 leads with the industry’s highest software attach rate, more than any other console this generation, and is home to the best-selling games. With the launch of â€Å"Grand Theft Auto IV† in April, Xbox 360 is now the home to more than 16 platinum titles that have sold through 1 million units or more, including hits such as â€Å"Halo 3,† â€Å"Madden NFL 07† and â€Å"Madden NFL 08,† â€Å"Gears of War,† â€Å"Guitar Hero II† and â€Å"Guitar Hero III: Legends of Rock,† and â€Å"Call of Duty 2,† Call of Duty 3† and â€Å"Call of Duty. 4: Modern Warfare,† giving Xbox 360 two times more platinum-selling titles than the Wii and a 16:2 lead over the PlayStation 3 in game titles topping one million in sales. Games not only sell better on the Xbox 360, they play better, too: Xbox 360 has 91 titles with a Metacritic review score of 80 or higher, compared with just 22 titles for Wii and 50 titles for PlayStation 3. SOURCE: Microsoft 3. 1. 5Nintendo Wii Fit Makes Fitness Fun pat

Child Labour in India

Child Labour in India The International Labour Organization estimates that there are 218 child labourers in the world (ILO, 2006). In 1991, there were approximately 11.3 million child labourers in India, with 2 million of those children working in highly dangerous situations (2004). However, as of late 2000 the ILO states that there are now 10.4 million child labourers in India. It important to stress that these children are working because they do not have a choice, Mummun Jha argues more specifically that, they come not from the well-off households but from marginalized sections that are already the hardest hit, such as the children of the poor, the lower castes, and the female (2009, p. 217). In India, there are a variety of complex social and economic factors for why children are working. These reasons can include: a lack of access to education and unemployed parents (Venkatanarayana, 2004). Commonly, poverty is said to be the cause of child labour, yet it can also be a result of child labour as well. Zubair Kabir argues that a cycle of poverty can exist within child labour and India is no exception (2003). Thus, this keeps children in India in a disadvantaged state because they are denied access to education and as a result, will not learn any new skills for a higher paying job (Kabir, 2003). In addition to the lack of education, child labour can pose serious health risks to children. They are often exposed to unsanitary and dangerous situations because employers will not provide basic health measures due to the low-income employment child labourers commonly do and the lack of governmental regulations that exist (2003). Due to children working in the low-income sector of the workplace, this decreases the value of work for adults and thus, adult unemployment rises. With poorly paid, unskilled children working in unsafe conditions, these children will become the future generation in India; and therefore, child labour continues the cycle of poverty (2003). Another important social factor that causes child labour in India is the deeply ingrained cultural values that have existed for decades (Kabir, 2003). Often girls are left out of statistics regarding child labour because sometimes they do not work in the formal sectors of child labour such as factories; rather they participate in domestic labour (Das Mishra, 2005). Mummun Jha states that there is an abundance of poverty in India and thus the, Situation is worsened by the fact that for the poor families in India, alternative sources of income are non-existent. There are no social welfare systems as those in the West. There are fewer sources of bank loans, government loans, or other credit sources. What is available is usually for the relatively better off (2009, p. 211). India has passed some legislation regarding the well being of children. India did sign the Universal Declaration of Human Rights in 1948 and the United Nations Convention on the Rights of the Child in 1989 (Jha, 2009). However, the Indian government has not signed off on Convention 138 on Minimum Age (1973) and Convention 182 on the Worst Forms of Child Labour (1999) which to the ILO is considered very progressive in regard to the law against child labour (2009). The Indian government maintains due to their decentralized style of government, only the individual states in India have the constitutional power to change the law regarding the minimum age (2009). As a result, millions of Indian children are working illegally (2009). I feel passionate about eliminating child labour in my lifetime and I feel educating individuals, especially youth about the effects of child labour is crucial in achieving this goal. In this paper, I will argue that child labour is a detriment to the development of less economically developed countries because it prevents access to education, especially to young girls, it risks the health of young children, and decreases the value of adult work; thus weakening the economic growth of a country by perpetuating poverty. Theoretical Backing: W.W. Rostows theory on the stages of economic growth provides a justification for why child labour exists today. Rostow presented a model of economic growth in the 1960s and it provides a theory on why some countries developed economically while others did not, in his book called The Stages of Economic Growth (1960). Rostow would make the argument that child labour is necessary for some countries to industrialize as there were some forms of child labour during the Industrial Revolution in Europe (Venkatanarayana, 2004). Further applying Rostows theory of economic development to child labour, another possible explanation for why it still exists today is because LECDs are employing child labourers in order to compete with multi-national corporations and other more economically developed countries. Most countries employing young children are stuck in Rostows second stage known as pre-conditions for take-off, which can be characterized by a need to develop a surplus of wealth in order to increase investment in transportation, communication and natural source exploitation (1960). Whereas, many other industrialized countries are in Rostows final stage of economic development known as mass consumption, which can be characterized by a growing demand for consumer goods and services, incomes being greater than necessary for buying essentials and an increase in investment by society in health, education and social programs (1960). As a result, Rostow would make the argument that child labour is necessary for economic development in LEDCs, and in order to move through the stages of development, from pre-conditions for take-off to mass consumption (Rostow, 1960). Research and Analysis: Child labour is detrimental to the development of less economically developed countries because it presents a barrier to the education system for children in India. Many scholars and activists now see a direct relationship between education and child labour (Jha, 2009, 210). Traditionally, education was only accessible to the upper caste levels (2009). Furthermore, old, cultural values still exist in India today; for example, education is not thought of for people in the lower castes, in particular females (2009). Kumar Das and Sarojini Mishra (2005) focus specifically on the economic effects of child labour on girls in India. Das and Mishra state that child labour for young girls is related to the deeply ingrained cultural factors such as, caste, religion, family type and size. Thus, girls belonging to the lower caste acquire little to no education and as a result are forced into child labour to help her family financially. Das and Mishra also highlight that much of the research done on child labourers in India focuses on children forced to work in factories; whereas many young girls are experiencing child labour in the informal work sector, such as working at home, but are still exploited (2005). Das and Mishra conclude that better understanding of the causes, consequences of child labour, the labour market and emphasis on the importance of primary school for girls in India is crucial for eliminating child labour (2005). Similar to Das and Mishra, studies conducted by Rubiana Chamarbagwala (2008), provides evidence that the overall increase of availability of primary education in India will not only increase the number of children attending school, but it will also decrease the chances of girls and boys working in factories. It is important to point out that a simple increase in the availability of education in India would not solve the number of young girls who watch their brothers go to school while they work in the unpaid labour force, and are still being exploited. Unlike other literature focused on child labour in India, Chamarbagwala states that governmental policies should be implemented that will increase the economic benefits of education, and thus provide an incentive for families to send their children to school rather than to work. Mitesh Badiwala argues for a solution for the lack of access to education due to child labour. He states that even if the schools in India are good, the economic benefits out weight the educational benefits for Indian parents and as a result poverty raises the dropout rates (1998). Therefore, India should implement compulsory schooling for children. It is also important to point out that with children in school, the availability of jobs for adults will increase. The idea of mandatory school requires policies to be enacted and these policies can help provide funds for the primary school system (1998). In addition, Badiwala points out that this idea of compulsory education worked for the Indian state of Kerala, which spends a lot of money on education and has the highest literacy rate in the country (1998). Recent research conducted by the International Labour Organization (2009), has stated the most recent global economic crisis that occurred in 2008 could increase the number of girls in child labour. The ILO reports approximately 100 million girls worldwide are involved in some of the worst forms of child labour today. In addition, the report says this is especially evident in families that place higher importance on educating the boys of the family, which can be attributed to the traditional values embedded in India (ILO, 2003). As the global crisis affects LEDCs, families will start to prioritize what children go to work and to school. In addition, the ILO states that the financial crisis would decrease the national education budget and thus, affect the importance of education to already financially disadvantaged families. Child labour can have various devastating effects on the health of child labourers. A study carried out by Occupational Medicine (2006) studied different groups of child labourers in various LEDCs. Yet, only conclusive evidence was found amongst child labourers in India. The goal of the study was to determine whether child labour had any effect on the final height of child labourers. While child labour is known to have other negative health effects such as exposure to harsh chemicals, unsanitary conditions, and the potential for serious injuries; whether growth is affected by child labour is still considered controversial. Occupational Medicine focuses on the idea that child labour can directly or indirectly affect the health of children. For example, It has been assumed that the chronic physical strain of work on growing bones and joints could lead to stunting, spinal injury and lifelong deformations, (2006, 1). However, growth could be indirectly affected by the strain on already w eak bones and joints due to malnourishment. Malnourishment in child labourers is caused by long hours working and unsanitary conditions, essentially child labourers do not get all of the required nutrients for healthy development while working in factories. The study concluded that among the children studied in India, there was evidence that child labour did affect the final height of the child labourers. This is an example of negative long term health effects for child labourers and it is problematic because these children represent the future of India. Child labour is detrimental to the development of India economically because child labour devalues the work done by adults. Basu and Van support this by suggesting that child labour is competing with adult labour in India and the relationship is unhealthy economically (1999). Basus studies show that when adult wages rise or unemployment falls, the incidence of child labour tends to fall. Hence, if we are seriously concerned about child labour, we will have to improve the economic condition of the adult worker, (1999, N.P.). In comparison, Augendra Bhukuth and Jerome Ballet (2006) focus on whether child labour is complementary to adult labour, in particular the brick kiln industry in India. The report states that parents are aiding child labour in the brick kiln industry because children are often found working alongside their parents. Unlike almost all other literature on child labour, this study focuses on how child labour is used to increase the price of labour, because an employer is getting an entire familys labour. This helps to increase household productivity because the whole family works together to earn a living. While it is importance to decrease the debt owed by families in LECDs, the study fails to acknowledge the psychological damages a child will face due to the intensive labour they experienced during childhood. Sebastian Braun (2006) examines the relationship between child labour and foreign direct investment (FDI). One would think that FDI would be attracted to countries with child labour due to the increases in profits made as a result of the low wages earned by workers compared to developed countries. However, strong evidence points to less FDI flowing to countries that have child labourers, due to young children making up the labour force. To foreign investors child labour reflects poorly on an economy, because the labour force is in fact young children. Therefore, to improve the chances of receiving FDI and thus improving the economy, countries such as India, should eliminate all forms of child labour and employ adults only. If FDI is deterred based on child labour, then LEDCs employing children are continuing the cycle of poverty and decreasing chances of economic growth because they will not receive foreign investment. Conclusion: In conclusion, the economic development of less economically developed countries is only negatively impacted by child labour. In regards to school, child labour is preventing access to education. In India young girls attend school less than boys, due to traditional values still prevalent in the country today (Das and Mishra, 2005). Chamarbagwala argues that governmental policies should be implemented that specifically enhance the economic benefits of sending children to school; thus giving families an incentive to send their children to school in India (2008). Badiwala claims there is potential for compulsory education to help eradicate child labour in India; pointing to the Indian state of Kerala as an example (1998). In regards to the health of child labourers, there is evidence that states that child labour affects the final height of an Indian child, among various other serious short and long term effects (Occupational Medicine, 2006). Sadly, there are few studies that state the health effects of child labour on young girls working in the domestic or unpaid labour force. Lastly, one of the most detrimental effects child labour has on the economic development of a country is the fact that child labour devalues the work done by adults (Basu and Van, 1999). Basu and Van argue that only when the economic situation is improved, will child labourers cease to exist (1999). Furthermore, an interesting study conducted by Bhukuth and Ballet states that sometimes parents continue the problem of child labour by having their children work alongside them in the brick kiln industry (2006). Moreover, it has been proven that child labour can be harmful economically because it decreases the countrys chance at attracting foreign direct investment (Braun, 2006). As a result, child labour is damaging to the economic development of a less economically developed country because it presents a barrier to the education of children, it risks the health of child labourers short and long term and continues the cycle of poverty by devaluing the work done by adults.

Biography of Franklin Delano Roosevelt :: Biographies Presidents American History Essays

Biography of Franklin Delano Roosevelt Franklin Delano Roosevelt was the 32nd President of the United States of America. Roosevelt served longer than any other President did in office. (1933-1945) Franklin was in office for four terms as President. Roosevelt held office during two of the greatest crises in the United States history. These two obstacles are the greatest and most crucial events that our nation has ever faced. First came the Great Depression, which was a stepping stone in Roosevelt's path to the Presidency of the United States. Then came one of the biggest events in the history of the world, which was World War 2. Roosevelt was born at his home, in Hyde Park, New York on January 30, 1882 to James Roosevelt and Sara Delano Roosevelt at 8:45 p.m. He had weighed 10 pounds at birth. It was a difficult delivery, which nearly killed Roosevelt's mother and himself. When he came out he was unconscious at the time and only the mouth to mouth resuscitation continued to keep him alive. Franklin was named after a great-uncle. Roosevelt lived in Hyde Park in his younger years. During the summers he was taken on trips to Europe with his parents. Also spent time on Campobello Island in New Brunswick. Franklin grew up as a protected child. When a child he was with his parents very frequently. He wore dresses until he was 5 years old. Then there was clad in kilts, then finally at 8 years old he began to wear pants. At the age of 8 he finally was able to take his first unsupervised bath. When he was four he was given his first pony, then when he was 11 he was given his own hunting rifle. At the young age of sixteen he was given a 21' sailboat. You could say he lived an ok childhood. In 1887 his father took Roosevelt to the While House where he meet Grover Cleveland. President Cleveland said to Roosevelt "My little man, I am making a strange wish for you. It is that you. It is that your may never be president of the United States." Roosevelt had a great interest in natural history and was a very involved bird watcher. He loved the outdoors. He had always been outside playing with his servants or a few children that lived in the near area. He had become an expert swimmer and a very good sailor.

Alternative Fuel Source

Small individual differences in our lifestyle can add up to large changes in society. There are many automobile companies exploring different types of energy supplies other than gasoline. Conduct research on these alternative fuel sources for automobiles. Discuss one alternative to gasoline for automobiles. Give some detailed background information on the automobile model that uses an alternative fuel source and please answer the following. †¢Would you consider buying one of these in the future?Why or Why Not? Yes, maybe. If I had the money for one. A dedicated natural-gas vehicle, like the Civic Natural Gas, runs exclusively on clean-burning natural gas. This guarantees 100% alternative-fuel use. Some other natural-gas vehicles use a â€Å"bi-fuel† system that doesn't offer the same economic and low-emissions benefits that a dedicated system offers. A bi-fuel vehicle has two different fuel tanks—one containing traditional gasoline, and the other utilizing an alter native fuel such as natural gas. ttp://automobiles. honda. com/civic-natural-gas/faq. aspx †¢How many gallons of gas would you save annually if you bought one of these vehicles? Weight-saving technologies, improved aerodynamics and engine modifications result in a new Civic Natural Gas with an impressive EPA rating of 27/38/31 miles per gallon (gasoline-gallon equivalent)[1]. The recent engine and transmission changes have another upside: an increased range of over 10 percent, up to 190 miles. 1] 27 city/38 hwy/31 combined miles per gallon (gasoline-gallon equivalent). Based on 2012 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle. Performance Features http://automobiles. honda. com/civic-natural-gas/performance. aspx †¢Why do you think there are not more of these vehicles in use? For one they cost to much. The price for one of these are $26,305

Right Brain, Left Brain Essays - Cerebrum, Neuroscience, Free Essays

Right Brain, Left Brain Essays - Cerebrum, Neuroscience, Free Essays Right Brain, Left Brain Psychology The article in which I chose to examine is called Right Brain, Left Brain: Fact and Fiction, written by Jerre Levy. In the past fifteen years or so there has been a lot of talk of left brain and right brain people. Levy's reason for righting this article was clearly to stop the misconceptions and show the truth about how our brain hemispheres operate. Levy first explores the myth of the left brain and right brain theory. She states that generally people see the left hemisphere of the brain controlling logic and language and the right, creativity and intuition. In addition people differ in their styles of thought, depending on which half of the brain is dominant. She believes that most of what these notions state is farce. Next the article explores the history of this fascination of the left and right hemispheres of the brain. Apparently the study of this aspect of the brain traces back to time of Hippocrates. Levy weaves in and out of the various theories and prominent people known for contributing to the confusion. It wasn't until 1962 when Roger W. Sperry began experimenting on certain aspects of the brain that contribute to the truth of the left and right brain theory. Sperry studied people who had undergone surgical division of the corpus callosum, the bridge between the two hemispheres. His studies showed that, "an object placed in the right hand (left hemisphere) could be named readily, but one placed in the left hand (nonverbal right hemisphere) could be neither named nor described. Next to branch off of Sperry's studies was psychologist Doreen Kimura. Kimura developed behavioral methods which involved presenting visual stimuli rapidly to either the left or right visual fields. Another important method developed was "dichotic listening" which centered around the use of sound to study the hemispheres. Through these tests and the continual study the theory that the left brain controlled ended. Instead a new theory was born known as the two-brain theory. This said that at different times one of the two hemispheres would be operating. An example of this is that the right hemisphere is in control when an artist paints but the left hemisphere was in control when a novelist wrote a book. This theory failed because of one physical studies showed that people with hemispheres surgically disconnected could operate in everyday life. Also, research demonstrated that each hemisphere had its own functional expertise, and that the two halves were complementary. Next, the article states its worth. The author shows the up to date agreed upon theory of the two hemispheres in five simple points. 1. The two hemispheres are so similar that when they are disconnected by split-brain surgery, each can function remarkably well, although quite imperfectly 2. Although they are remarkably similar they are also different. The differences are seen in contrasting contributions. Each hemisphere contributes something to every action a person takes. 3. Logic is not confined to the left hemisphere. Although dominant in the left logic is present in the right hemisphere. 4. There is no evidence that either creativity or intuition is an exclusive property of the right hemisphere. Same theory as #3. 5. Since the two hemispheres do not function independently, and since each hemisphere contributes its special capacities to all cognitive activities, it is quite impossible to educate one hemisphere at a time in a normal brain. Levy comes to the conclusion that people are not purely left or right brained. There is a continuum in which the hemispheres work together in harmony. Often the left or right hemisphere is more active in some people but it is never the sole operator. She concludes, "We have a single brain that generates a single mental self." Compared to what we did in class related to the left and right hemispheres of the brain, both what we learned and the article taught were extremely similar. Our exercise showed that we are not left or right brained but merely somewhere on the scale between left and right brain. Some of us were extreme left, few extreme right and most in the middle leaning left a bit (this is where I fell). I could not agree more with what we did in class and the article I

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buy custom American multinational corporation essay PepsiCo is an American multinational corporation that formed in 1965 with the merger of Pepsi-Cola and Frito-Lay, Inc. and deals with production, marketing, and distribution of beverages and grain based snack foods. PepsiCo has its headquarters in Harrison, New York with its presence in four major divisions (PepsiCo Inc., 2010). In 2009, PepsiCo Americas Foods, which deals in foods and snacks in North and South America, contributed 43% of the total PepsiCo net profit (PepsiCo Inc., 2010).. There is also PepsiCo America Beverages, a division that markets both carbonated and non-carbonated beverages in North and South America. Other divisions include PepsiCo Europe and PepsiCo Asia, Middle East and Africa. Globally, the company is the second largest food and beverages company and it operates in more than 200 countries (Marshall, 2010). In 2009, PepsiCo collected total revenue of $43.3 billion, and was rated the largest food and beverages company in North America. Pepsi Corporation distributes a number of brands, the key ones being those that generate annual sales of more than $1 billion each. These brands include Pepsi-Cola, 7Up, Fritos Mountain Dew, Gatorade, Doritos, Pepsi Max, Quaker Foods, Tropicana Cheetos, Miranda, Ruffles, Aquafina, Tostitos, Sierra Mist, Walkers, and Lays Lipton (UBM, 2010). Amid distribution of the brands, PepsiCo engages in charitable activities and environmental conservation programs like water usage in U.S, India and U.K, packaging and recycling, energy usage as well as pesticide regulation in India to ensure that the environment and the available resources are utilized properly. PepsiCos advancement in ecommerce has been evident, and that is the focus of this report (Romanik, 2007). Project and Its Place within the Organization Changing to ecommerce involves fully understanding the normal offline transactions and applying the principals of electronic funds transfer and electronic data interchange. Ecommerce also includes Internet marketing and inventory management systems through the World Wide Web, especially for virtual items. Changing to ecommerce entails complete overhaul of marketing techniques to accommodate new internet marketing strategies, electronic payments and training of employees to match the new electronic commerce and business. PepsiCos adoption of ecommerce led to the collaboration with Yahoo. In the deal, PepsiCo would promote Yahoo on 1.5 billion soft drinks bottles displayed in 50,000 stores (Business Day, 2000). In return, Yahoo would promote PepsiCo products on Yahoo cobranded site called Pepsistuff.com (Gerstman Meyers, 2002). This promotion started in August 2000 and has since led to advertisement cost minimization due to its ability to reach more people at ago through the website (Business Day, 2000). What does not work, according to Burwick, PepsiCos former marketing manager, is an advertising approach on television that in his view only entertains and moves. However, Burwick notes that internet advertisement on the website provides a platform for interaction, which is a more active experience that is likely to have a more positive impact on sales (Business Day, 2000). This web advertisement that included music sites, banner advertisement and internet sweepstakes and barter arrangement with Yahoo, helped PepsiCo establish loyalty among its customers, greater brand exposure among its consumers under 25 years old and at the same time obtained relevant data that enabled the company respond to customer demands. Pepsi also uses the extranet strategy where customers flash their names and continue the marketing efforts of tweaking websites. Other than its websites, PepsiCo has currently upheld its ecommerce strategy on Twitter, Facebook, and YouTube, which are social sites that provide interaction opportunities for millions of potential customers around the world. This has helped improve popularity of the corporations 19 major brands in all the four regions, and contributed to the revenue collected in 2009. Marketing the products plays a very important role in the consumer goods companies that consume $40 billion annually on non-internet advertising. Ecommerce in this regard plays a vital role in marketing, distribution, supply chain management, ordering and delivering of the products to the clients in all the four major regions. This strategy helps PepsiCo eliminate intermediaries in its business since consumers can order products directly. The company can also use banners on top of web pages to convey the information about its products. However, this has been eliciting responses that banners are too small and limit th e amount of information that can be conveyed through them. Besides Pepsistuff.com, PepsiCo also uses its website in providing information to all its customers and potential customers on the available products and the ordering and purchasing procedures as well as the charges involved for deliveries (Gerstman Meyers, 2002). The strategy of e-business is multifarious, is more focused on these internal processes (Romanik, 2007). Its objective is to reduce costs while improving efficiency, as well as reducing costs while improving productivity. E-business includes ecommerce, and both address internal processes and technological infrastructure like application servers, security, databases, and legacy systems. E-commerce and e-business involve generating new value chains amid stakeholders, such as a company like PepsiCo and its clients. Original Business Model Employed By PepsiCo PepsiCo initially used non-internet advertisement that included high impact television spots that were prepared to evoke emotional reaction among its customers, appealing to woe customers to purchase. The company also minimally used PowerPoint presentations of its products to that are flashed on the websites. According to Hill Jones (2008), PepsiCo changed its business model and the manner in which it differentiated its product. Before adoption of the ecommerce initiative, PepsiCo fully depended on five regions that include North America, South America, Europe, and Asia regions (including India) in manufacturing, marketing, and delivering. These activities constituted manual offline transactions (Heinecke, 2011). Any changes to the business model ere necessitated by introduction of the e-Business initiative. The marketing, ordering, inventory management strategies, and the payment methods changed to adopt ecommerce methods. These necessitated change in PepsiCos organization structure and reduction of marketing staff and the cost of advertisement reduced by nearly 20% in 2010 (Heinecke, 2011). Through e-business, PepsiCo was able to effectively cut human errors and evade uneconomical duplications of duties that add little or no value to the business. Consequently, this saved the company business time, colossal amounts of resources. The introduction of ecommerce into PepsiCo also improved the speed, accuracy, and efficiency in which processes are carried out in the corporation, leading to increased productivity. E-business guarantees proficiency in communication within PepsiCo and reduces turnaround time in ordering, delivery, and payment of products, as well as fostering faster decision-making process. The networking brought about by the use of Internet services gave PepsiCo an opportunity to easily compare and rate its products against those from its competitors in terms of quality, availability, and pricing. Strategic Components of E-business Planning for the changeover to e-business from the offline business is a strategic component that determines the success of the ecommerce strategy. It involves action plans that include making available the amount of capital required, trained human resource, information technology skills, technology hardware, such as computers and internet connections. This component of e-business dictates the decision on implementation methods and tools used in the changeover, depending on strengths and weaknesses of the business and the opportunities presented by ecommerce according to the vision and mission of the PepsiCo (Cross Miller, 2009). Ecommerce business is an area faced with several risks. Therefore, companies need to understand it well to ensure that they are protected against such risks. PepsiCo faces such risks as well. Some of these risks include loss of merchandise as a result of fraud, misrouting during distribution process to wrong destinations (majorly when the merchants are untrustworthy and untraceable), leading to loss of both goods and money (Cross Miller, 2009). Any businesses adopting ecommerce should ensure that third party merchants are well known, registered, and traceable to curb the loss of customers merchandise and money to potential fraudsters. This is also applicable to the risks of customers disputes of the delivered goods leading to loss of payments. PepsiCo needs to ensure that during ordering, customers provide adequate information to be able to distinguish genuine customers from fraudulent orders. This will reduce the loss money through credit card payments, which poses impacts both on the company and merchants who are forced to pay the bank charges to compensate the losses. Accuracy in processing the transactions remain key to efficient deals to avoid experiencing chargeback costs that also occur when customers dispute the transactions sometimes due to inaccuracy in the amount involved, errors in processing, authorization errors and fraudulent issues. These costs can be avoided if transactions are accurately and efficiently processed. Therefore, this means that the new ecommerce technology should be well understood before the implementation stage takes effect, to be able to seal all the possible loopholes that are likely to give way to losses (Joseph, 2008). Provision of adequate infrastructure system that warns new clients who are not conversant with purchasing on the Internet is important in proving authenticity of the company. These systems should be in a position of protecting clients passwords to sensitive personal information like credit cards to avoid exposure to fraudsters and at the same time authenticate transactions when dealing with fresh cl ients before closing the purchase orders and delivering the products to the customers. Technological components must also be put in place for a company that needs to grow in the modern business environment that is full of competition through the use of high technology machines (Joseph, 2008). The technological platform where e-Business is carried out involves of technologies that have to be tailor-made, tested out and integrated into the business. This component is one of the essential e-business components that include widely approved technological standards and requirements that generate technical procedures and platforms than computers, but can be used to pass information. Technology infrastructure involves reliable Internet connections and adequate machinery, such as computers and browser connections. Technological constituents, such as middleware, are important since they help build broad and complex e-commerce systems. Employee development is strategy that works well for many companies, including PepsiCo. Employees first need to be prepared for the change to avoid unnecessary resistance during the implementation stage. Employee development also involves training workers to be technology compliant and improve their IT skills, which are mandatory in ecommerce having in mind that technology innovation and improvement takes place every time (Shajahan Priyadharshini, 2007). PepsiCo needs to train its clients on how to access information from the companys websites without risking exposing their information to non-deserving people, such as credit card fraudsters. This training can be done through seminars and online information that can be accessed by all existing and potential customers. Many clients are very skeptical when it comes to online purchases due to the widespread Internet fraud and may only be willing to do business with very organized and secure sites. PepsiCo also needs to segment its market during marketing and advertisement of the products. This segmentation can be done in terms of age, social class to provide products that all social groups can afford, and ensuring availability of these products from the distribution stores for the retail customers at all times. Reasons for Success and Of Pepsi Product Differentiation and positioning One reason that has led to the success of Pepsi products iss the differentiation of its brands that have been established and have built customer loyalty in those regions. Product positioning remains vital in building customer loyalty. This can quickly be done through internet marketing, which reaches more people at ago all over the world. Planning and New Technology The companys first strategy involving agreements with Yahoo picked up well and were very successful because of adequate planning, as well as embracing of the new digital technology. Other reasons include adequate planning, employee development, good management kills, infrastructure, and risk management systems. Reasons for Lack of Success and Of Pepsi Fraudulent transactions Fraudulent transactions that have always mired online transactions that make the merchants and clients lose both merchandise and money are the loopholes that have hampered Pepsis success. Thus, they need to be sealed in order to drive businesses to higher levels. Analysis of the PepsiCo Initiative PepsiCo being the second largest food and Beverage Company has very strong financial base, which is enough to implement the ecommerce strategy. Training of employees on the new internet marketing skills, supply chain management, inventory management. Implementation of the ecommerce Technology in PepsiCo involved provision of the computer gadgets and internet connection that to provide necessary platform for the change to e-Business (Shajahan Priyadharshini, 2007). PepsiCo also offered in-house trainings to the staff to be technology compliant ready to execute the ecommerce operations. The major stakeholders of the PepsiCo are the suppliers, customers, government, employees, and the management. The companys consumers need to utilize the ecommerce platform to order and pay for products conveniently, while maintaining and managing internet security risks. The internal control systems that are used to authenticate transactions need to be fully outlined with clear chain of command. The improvement of the technology has also provided good business growth opportunity enhancing PepsiCos strength in the market. The involvement of the society, production of healthy products with low sugar levels favorable for children, guarding them against health and lifestyle related diseases like obesity, diabetes, and the environmental protection projects, gave PepsiCo business advantage over its competitors, such as the Coca-Cola company. PepsiCo does this by converting its product portfolio, forming global initiatives like calorie labeling to increase nutrition education, and backup up programs that promote physical fitness centers (Romanik, 2007). Responsible Electronic Marketing In the ecommerce, PepsiCo has adopted a responsible electronic marketing strategy that teaches children that good eating habits at an earlier age contribute to their future health. PepsiCo adopted a policy in 2009 not to advertise and sell certain products that do not meet specific nutrition level to children under age 12. The policy took effect in 2009 for beverages globally and all snacks and food in the whole world on January 1, 2011. Pepsi plans to stop selling full sugar soft drinks directly to primary and secondary schools across the world by 2012. This policy is to help schools to provide a wider range of low-calorie and nutritious beverages to their students in primary and secondary schools (Ferrell Ferrell, 2010). PepsiCo plans to implement this policy fully by January 1, 2012 and it has announced this interest on the Internet. PepsiCo does not currently sell directly to primary and secondary schools full calorie drinks in Europe, Canada, and a number of countries in the Arabian Peninsula (Ferrell Ferrell, 2010). Currently the use of iPhone has spread to users many including school going children who can easily access the information. For this reason, PepsiCo implements the responsible e-marketing strategy to ensure that information reaches the only relevant people. Reasons for Not Adopting the Ecommerce In as much as technology is acceptable, many online clients have since withdrawn from transacting businesses over the internet due to the widespread internet crimes committed by fraudsters. Many clients have expressed reservations and they prefer offline business transactions to e-business. Bad experience of wrong delivery and erroneous processing of transactions has also contributed to the failure of ecommerce initiative. Pepsi should not just adopt Ecommerce marketing coverage strategy since it focuses on differentiated marketing, they should also consider other aspects that accompany the marketing strategy. Many clients do not have sufficient IT skills that are required in carrying out e-business. This gave the changeover a slow start in some regions, including India, with many insisting on continued offline transaction (Joseph, 2008). Conclusion Ecommerce and e-business have become the order of modern business. Many companies than need to compete have adapted the two innovations. Ecommerce and e-business involve the use of the Internet in the transaction of goods and services from production, order, delivery, marketing, and payment for the purchased goods and services. PepsiCo is one of the companies that have adopted ecommerce for about ten years and have used the new technology in inventory management, supply chain management, Internet marketing and electronic funds transfer. PepsiCo is an international company that deals in beverages and foods snacks in four major regions in North America, South America, Europe and Asia and African markets with a number of products like Pepsi-Cola, 7Up, Fritos Mountain Dew, Gatorade, Doritos, Pepsi Max, Quaker Foods, Tropicana Cheetos, Miranda, Ruffles, Aquafina, Tostitos, Sierra Mist, Walker's and Lay's Lipton. The company uses the Internet to market and sell these brands. Several strategies ensure all the stakeholders are successfully navigated through the navigation period. These include adequate planning, employee development, good management kills, infrastructure, and risk management systems. Buy custom American multinational corporation essay

Elizabeth Taylor Greenfield

Elizabeth Taylor Greenfield   Overview Elizabeth Taylor Greenfield, known as â€Å"The Black Swan,† was considered the most well-known African-American concert performer of the 19th Century. African-American music historian James M. Trotter lauded Greenfield for her remarkably sweet tones and wide vocal compass. Early Childhood The exact date of Greenfield’s date is unknown yet historians believe it was in 1819. Born Elizabeth Taylor on a plantation in Natchez, Miss., Greenfield moved to Philadelphia in the 1820s with the mistress, Holliday Greenfield. After relocating to Philadelphia and becoming a Quaker, Holliday Greenfield freed her slaves. Greenfield’s parents migrated to Liberia but she stayed behind and lived with her former mistress. The Black Swan Sometime during Greenfield’s childhood, she developed a love of singing. Soon after, she became a vocalist at her local church. Despite a lack of musical training, Greenfield was a self-taught pianist and harpist. With a multi-octave range, Greenfield was able to sing soprano, tenor and bass. By the 1840s, Greenfield began performing at private functions and by 1851, she performed in front of a concert audience. After travelling to Buffalo, New York to see another vocalist perform, Greenfield took the stage. Soon after she received positive reviews in local newspapers who nicknamed her â€Å"African Nightingale† and â€Å"Black Swan.† Albany-based newspaper The Daily Register said, â€Å"the compass of her marvelous voice embraces twenty-seven notes each reaching from the sonorous bass of a baritone to a few notes above even Jenny Lind’s highs.†   Greenfield launched a tour that would make Greenfield the first African-American concert singer to be recognized for her talents. Greenfield was best known for her renditions of music by George Frideric Handel, Vincenzo Bellini and Gaetano Donizetti. In addition, Greenfield sang American standards such as Henry Bishop’s â€Å"Home! Sweet Home!† and Stephen Foster’s â€Å"Old Folks at Home.† Although Greenfield was happy to perform at concert halls such as Metropolitan Hall, it was to all white audiences. As a result, Greenfield felt compelled to perform for African-Americans as well. She often performed benefit concerts for institutions such as the Home of Aged Colored Persons and the Colored Orphan Asylum. Eventually, Greenfield traveled to Europe, touring throughout the United Kingdom. Greenfield’s acclaim was not met without disdain. In 1853, Greenfield was set to perform at Metropolitan Hall when a threat of arson was received. And while touring in England, Greenfield’s manager refused to release funds for her expenses, making it impossible for her stay. Yet Greenfield would not be dissuaded. She appealed to abolitionist Harriet Beecher Stowe who arranged for patronage in England from the Duchesses of Sutherland, Norfolk and Argyle. Soon after, Greenfield received training from George Smart, a musician with ties to the Royal Family. This relationship worked in Greenfield’s benefit and by 1854, she was performing at Buckingham Palace for Queen Victoria. Following her return to the United States, Greenfield continued to tour and perform throughout the Civil War. During this time, she made several appearances with prominent African-Americans such as Frederick Douglas and Frances Ellen Watkins Harper. Greenfield performed for white audiences and also for fundraisers to benefit African-American organizations. In addition to performing, Greenfield worked as a vocal coach, helping up and coming singers such as Thomas J. Bowers and Carrie Thomas. On March 31, 1876, Greenfield died in Philadelphia. Legacy In 1921, entrepreneur Harry Pace established Black Swan Records. The company, which was the first African-American owned record label, was named in honor of Greenfield, who was the first African-American vocalist to achieve international acclaim.

Compartive report between Australia and Norway Health Care System Essay

Compartive report between Australia and Norway Health Care System - Essay Example However, Australia presents a mixed system of public and private care that presents more choices to those that are ill compared to Norway, which has a predominantly centrally planned state sponsored health system. The Norwegian system presents generous support to those who are ill, but long waiting lists for procedures exist despite a higher number of physicians per 100,000 population. Norway presents very limited patient choice and say. Australians have a guarantee of healthcare, no matter how expensive it becomes, and can decide about the quality of care that they receive by selecting their contributions to Medicare or private healthcare schemes. However, in Norway, the GP assigned to a patient decides about what the system will offer to a patient, and it is not easy to change the GP. Longer waiting lists and a lack of advanced diagnostic techniques, including use of MRI and CT scanning, points to a certain rationing and a lack of sophistication in the Norwegian system, despite its generous support for those that are ill. Access to drugs is better in the Australian system. Although the year 2000 WHO Health Report ranked Norway higher than Australia in terms of the performance of its health system, this report is now a decade old. The latest OECD Frequently Requested Healthcare Data points to the fact that the Australian healthcare system is now performing better and offering more choices to those who are ill with shorter waiting lists and access to more sophisticated diagnostic procedures compared to Norway. Life expectancy is higher in Australia, with a lower figure for Potential Years of Life Lost for the population, and the Australian system offers better pharmaceutical / drug assistance. It is certain that economic constraints have forced choices, and the Norwegian healthcare system has had to try to optimise. Thus, although it is likely that things will improve with the development of a parallel private healthcare system in Norway,

Business organization filed Experience... paper #1 Essay

Business organization filed Experience... paper #1 - Essay Example The presentation was about its new investments, research and development and oil production and aims to invite investors in its new undertaking. I observed the meeting was highly organized as each guest was prompted to their designated seats. They were attentive and courteous in raising questions after the speaker presented their topic. Three presenters attended to the presentation. The first presenter tackled the overview, history of the company, its present financial position, and its prospects for future investments. Second speaker talked about the scenario of oil production to be done by the company, and the third speaker discussed marketing programs and investments. For clearer view and understanding, presentation was done through power point. A moderator was assigned for the smooth flow of questions and answers The company aims to inform stakeholders about the Dornan’s new venture and encourage investors to invest on it, the oil production. Target markets are investors and corporations who may wish to co-produce or invest on the company. Dorman Products, Inc. is entering a new kind of business field that is different from its present line of business. It has undergone research and development study, and Dorman Products, Inc. believe they are now ready for oil production. . Dormant is a dealer of automotive part for many years, and turning to be an oil producing company is new to the company. Being a business student and a neophyte, the experience exposed me to real life situation of how conferences, and business presentations are done. My experience put to life all theories I have read in books. I learned the process of how shifts in businesses structures are done. I got curious in the investment side of the presentation as it gave me an idea how to do business, the attraction of a corporation, and gave me an idea of business expansion and risks that go into it. No, I was not able to contribute to the event,

Discussion Assignment Example | Topics and Well Written Essays - 250 words - 49

Discussion - Assignment Example ("Northern Highlands") The types of balance can be different, but the main idea behind all is to provide structure and stability. Moreover, alignment holds that nothing on a page should have an arbitrary position. It is advised to visually connect every item to other elements of the composition in order to create a cohesive and strong unit. Apart from that, the principle of grouping requires placing related items together as far as it adds to the creation of visual cues and reduces clutter. As a result, information looks organized and is better to remember. The next principle is consistency that stays for the adherence to the uniform characteristics of the elements used in order to make them fully belong to a single document. The similar design is expected to be applied to icons, colors, font, spatial relationships and other components in order to unify them under specific â€Å"theme.† Furthermore, the principle of contrast states, â€Å"if the two objects are not exactly the same, they should be made really different.† (msu) Adding contrast to a page results in fueling the visual interest in a page as well as helps to highlight and emphasize the most important elements. The review of the given principles helped me to arrive at the conclusion that, in my opinion, all of them are of the great value for creating a vivid and finite image. Therefore, none of the principles should be considered more important since all of them deal with different aspects of the

Rooms Division Assignment Example | Topics and Well Written Essays - 2000 words - 1

Rooms Division - Assignment Example This research focuses on room division operations with reference to Nadler Soho, which is a strategically located hotel off Oxford Street. The Tottenham Court Tube Station is situated 400 meters from the hotel while the British Museum is less than 1 kilometre away. In the neighbourhood are several bars and restaurants. The Nadler Soho offers state of the art accommodation facilities comprising well-designed rooms installed with Wi-Fi for guests, global digital newspapers and an LED television set. The rooms comprise modern shower rooms and a hair drier to ensure maximal convenience. Guests are also provided with a small food cupboard and a laptop computer safe. There are a set of legislation in the UK that directly influence the room operations for hotels in the UK. The law of civil rights requires that disabled people be treated equally as other guests. Access to rooms must be provided equally and ramps must be built for use by people with disabilities. Toilets should also be disability friendly among other aspects of the room division. The equality act is against discrimination of any kind including disability, gender, marital status, race, religion and sexual orientation among other social aspects that are predisposed to discrimination (Clark & Chen, 2007). The fire safety regulations of 1988 require room division to guarantee safety for guests and employees. Fire exits must be clearly marked and adequate information provided to the guest in case of a fire outbreak. All such exists are required to open outwards to maximize efficiency of exit in case of fire. Fire fighting equipment need to be installed and marked clearly. Fire retardant furniture and fittings are a statutory requirement. Fire drills are required regularly to assess the effectiveness of response to fire accidents. Guests should not be exposed to health hazards such as electrocution, falling debris and falls among other health hazards. Gas Safety

The Economy and it's Effect on Politics Essay Example | Topics and Well Written Essays - 500 words

The Economy and it's Effect on Politics - Essay Example The existence of the EU is the result of desire to create a European common market, where trade barriers are removed and hence promote economic activities between political member states whilst becoming a united political entity on the world stage. Five economic tests were set out to determine whether the UK's economy was ready for such a change, 1) Convergence with the Euro zone; 2) Flexibility to adapt; 3) Impact on jobs and economic growth; 4) Impact on the financial services sector; and 5) Impact on investment (BBC, 2003). Two of these tests will be discussed in this essay. The Bank of England currently sets the interest rate for the UK but convergence means that power will be transferred to the European Central Bank (ECB). The UK's economy would have to be in sync with the rest of the Euro zone to avoid stresses on the domestic economy, for example The UK's mortgages are unlike the majority of Euro mortgages as they are in general variable rate mortgages, the UK has the highest property owner occupation than any other European country so is sensitive to interest rate changes. There are political and economic consequences to this sensitivity for example mortgage borrowers show unenthusiastic attitude to their political pee rs concerning joining the Euro zone precisely because of this and convergence would bear consequence on the economy as there would be a reduced spending power of these borrowers. Joining a single

Reflective writing Assignment Example | Topics and Well Written Essays - 500 words

Reflective writing - Assignment Example The nurses, or other clinical and medical practitioners, cooperate and work with each other, enable better communication, more understanding, faster decision-making, and a stronger supervision for each other. Group leadership skills provide a solid foundation for using group concepts, theory, and research with a wide variety of groups and group settings (Carolyn, 2008). It is also observed that the patients with chronic health problems are better treated when examined by a group of nurses or doctors. In this way, a constructive research and discussion takes place, and there is an enhanced relationship with the patients. Moreover, while working in groups, the professional skills of nurses are also groomed and they begin enjoying helping and facilitating one another in professional activities (Nursing Times, 2000). The advantage that the concept of group working gives is that there is a more formalized joint approach to the planning of patient care through further participation of patients as well as nurses. The group support also helps relieve anxiety from both the doctor and the patient. I think, in a group working situation, it is also easier to brainstorm and find solutions to the existing problems. It also encourages an effective utilization of the resources, and helps to keep complete records and collection of data whenever needed. In the profession of nursing, it is essential to have mutual cooperation, trustworthiness, sense of accomplishment and respect for the individual values and beliefs. All these aspects can be worked on while performing the tasks in a group (The Scottish Government, 2004). Moreover, working in groups is extremely beneficial for the organizations which operate in a complex manner. There is increased competition, and conformity to better productivity. It results into more and better idea generation and an individual learns to lead and attain a sense of responsibility on his/her part. Shared knowledge and experience gives the

Rooms Division Assignment Example | Topics and Well Written Essays - 2000 words - 1

Rooms Division - Assignment Example This research focuses on room division operations with reference to Nadler Soho, which is a strategically located hotel off Oxford Street. The Tottenham Court Tube Station is situated 400 meters from the hotel while the British Museum is less than 1 kilometre away. In the neighbourhood are several bars and restaurants. The Nadler Soho offers state of the art accommodation facilities comprising well-designed rooms installed with Wi-Fi for guests, global digital newspapers and an LED television set. The rooms comprise modern shower rooms and a hair drier to ensure maximal convenience. Guests are also provided with a small food cupboard and a laptop computer safe. There are a set of legislation in the UK that directly influence the room operations for hotels in the UK. The law of civil rights requires that disabled people be treated equally as other guests. Access to rooms must be provided equally and ramps must be built for use by people with disabilities. Toilets should also be disability friendly among other aspects of the room division. The equality act is against discrimination of any kind including disability, gender, marital status, race, religion and sexual orientation among other social aspects that are predisposed to discrimination (Clark & Chen, 2007). The fire safety regulations of 1988 require room division to guarantee safety for guests and employees. Fire exits must be clearly marked and adequate information provided to the guest in case of a fire outbreak. All such exists are required to open outwards to maximize efficiency of exit in case of fire. Fire fighting equipment need to be installed and marked clearly. Fire retardant furniture and fittings are a statutory requirement. Fire drills are required regularly to assess the effectiveness of response to fire accidents. Guests should not be exposed to health hazards such as electrocution, falling debris and falls among other health hazards. Gas Safety

Reflective writing Assignment Example | Topics and Well Written Essays - 500 words

Reflective writing - Assignment Example The nurses, or other clinical and medical practitioners, cooperate and work with each other, enable better communication, more understanding, faster decision-making, and a stronger supervision for each other. Group leadership skills provide a solid foundation for using group concepts, theory, and research with a wide variety of groups and group settings (Carolyn, 2008). It is also observed that the patients with chronic health problems are better treated when examined by a group of nurses or doctors. In this way, a constructive research and discussion takes place, and there is an enhanced relationship with the patients. Moreover, while working in groups, the professional skills of nurses are also groomed and they begin enjoying helping and facilitating one another in professional activities (Nursing Times, 2000). The advantage that the concept of group working gives is that there is a more formalized joint approach to the planning of patient care through further participation of patients as well as nurses. The group support also helps relieve anxiety from both the doctor and the patient. I think, in a group working situation, it is also easier to brainstorm and find solutions to the existing problems. It also encourages an effective utilization of the resources, and helps to keep complete records and collection of data whenever needed. In the profession of nursing, it is essential to have mutual cooperation, trustworthiness, sense of accomplishment and respect for the individual values and beliefs. All these aspects can be worked on while performing the tasks in a group (The Scottish Government, 2004). Moreover, working in groups is extremely beneficial for the organizations which operate in a complex manner. There is increased competition, and conformity to better productivity. It results into more and better idea generation and an individual learns to lead and attain a sense of responsibility on his/her part. Shared knowledge and experience gives the

The Journey of Man Essay Example for Free

The Journey of Man Essay It has long been debated both in religion and in science about the origin of man. One cites that man was created out from the flesh of some higher Being while the other has many theories regarding such issues. But whatever the most possible theory might be, there is no denying that over time, scientists have established a profound link between the genetic composition of man and how he has evolved over time.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In his latest book, Spencer Wells tries to trace our evolution up to our very first ancestor. This book tried to answer some long-standing anthropological questions regarding the origin of humans and we were able to migrate. To answer and trace this, he relied heavily on science, specifically the modern techniques and developments in DNA research for support. He basically reiterated that the Y chromosome (that of the male) is the unaffected marker of the human heritage (Wells, 2004). From that basis, he worked backward through time and concluded that the earliest man can be found in Africa who lived between 31,000 to 79,000 years ago which he then called the â€Å"Eurasian Adam†. As time goes by, a subsequent population would grow and become isolated from its fellows who then gain new genetic markers that subsequently created a new (genetic) map in time and space. He also said that the first modern humans â€Å"left Africa only 2,000 generations ago† (Wells, 2004) who speedily crossed out to Asia, Europe and America. Utilizing the same indicators, he was quick to debunk the notion that the Neanderthals are our ancestors. Moreover, in this book, he was able to find unusual links between faraway peoples (which were not specifically named in the book) and was able to give evidences that all Native Americans can be marked out from a group of at least a dozen people. Throughout the book, he was able to elaborate his terminologies and methods which made the human tree seem easy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The book thus has compelling arguments with regard to the origin of man. Wells explicitly argued (and as can be seen from the title itself) that the origin of the human race is that of man; but he did not trace any blood samples of that of a woman. In lieu with this, a question may arise as to where was the origin of women per se come from. In regard to this argument, Wells did not give any hard evidences. Although his primary goal was to find the original male, the real revolution that he was able to illustrate is racial in nature. Racial in a sense that he was able to find links (no matter how odd it may seem) regarding the origins of certain populations today. But, as he elaborates further in the book, he stresses that what makes us distinguished form each other are purely cultural and not solely based on our biology.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Moreover, the author utilized a new kind of archeology in his research. And this archeology does not dig into remnants or fossils but into human cells and genes. Accompanied by his revolutionary techniques, the author was able to give revolutionary details and insights as to where we came from and how we were able to migrate, our origin and more importantly, our races. With the numerous advancements that science and technology were able to develop, it is quite commendable in the author’s part to attack his research in a refreshing and more scientific approach. He is praiseworthy because he was able to apply his expertise and at the same time, use new methods that proved to be very successful and reliable. Instead of going through the conventional way of finding the origin of man, he was quick to turn to genetics to answer his queries. And thus, he was able to come up with new theories and some new arguments. It also helps that his arguments is backed up by his data by his own researches. Through this, he was able to refute ideas of some anthropologists who claimed that varying human races were subspecies that had its origin from different regions at different times. This further hardened by diagrams and maps that the author provided.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Maybe one of the more underrated topics included in the book was how our languages was spread. The author also gives us an idea how language was able to spread and evolve. Much like migration and mutation, language evolved from the addition of new genes throughout time. Analogous to the trail of how the Y chromosome has lead its way out of Africa, Wells says that language encountered that same route but as we develop a new culture, our respective languages are dying at a very fast rate. This means that the original language that we new are added with new meanings and it is slowly using its original sense; but this kind of evolution is not something to fret about for it only signifies that change (good change for that matter) is constant.   As new gene line-ups are added to every race and culture, so as the evolution of language is inevitable. Therefore, culture then is still a major factor to the growth of the race.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many new and refreshing take that one can find in this book. The author clearly gives us a new perspective and arguments regarding our origin. But, unlike many other theories where more questions arise, this book tries to answer its own (and other queries as well) questions. The author had the Y chromosome as his basis for tracking down our ancestors and he employed the latest in genetic mapping which proved to be very successful and reliable. It is also of good importance to note that not only does the author focused on the Y chromosome per se but also on how it migrated and its direction; which implies the migration pattern of the first humans and their journey to the outside world. Moreover, the author also added how language came about its development and evolution throughout time. Lastly, as from the book itself, races were formed from the influx/addition of new line of genes and the environment as they travel through different lands. As humans move from one place to another, they met other people that mostly added to their culture. And perhaps the most startling statement from the author is his argument that races does not exclusively came form genes but importantly, environment and culture were additional factors that contributed to the growth and development of races that we know today. References: Wells, S. (2004). The Journey of Man: A Genetic Odyssey: Random House Trade Paperbacks.