Empowered Employees A New Team Concept Essays - Management

Empowered Employees a New Team Concept By Mary Hellinghausen and Jim Myers One of today's biggest buzzwords is Teams. Most companies are leaning toward a team concept. One way to enforce teams is by empowering employees. Many companies striving to edge their competition are turning to the empowered employee teams initiative. Most businesses want to achieve total customer satisfaction by anticipating and solving a problem before it occurs. Thus a new kind of team has emerged with the goal of insuring customer satisfaction from the start. Empowered teams are built with empowered people whom have the authority and autonomy to make significant changes within the organization. Instead of one individual making decisions, the group or team makes decisions collectively with the middle manager position eliminated or acting as the coach. The use of these empowered teams is to solve problems, lower costs, increase quality, and ultimately improve customer satisfaction. Throwing people together does not always mean they should be called a team. They must first be made up of the right people who understand and can define a task. The strength of the team depends on proper training, timing, and communication. The idea to change the cooperate culture must have full support from senior management. Before a team is created, the project to be completed must be defined, identify how much of empowerment is needed, and recruit the best people to work on the problem. The article mentions companies like McGraw-Hill, Motorola, and General Electric are examples of companies who empowered teams. McGraw-Hill, for example; defines a team composed of a staff member, designer, grammarian, production line personnel, and editor who serves as the team facilitator. Recruiting the right people insuring they represent the cross-section of disciplines required is very important. One person missing out of this formula can ruin a team. Motorola, a 1998 Malcolm Baldrige National Quality Award Winner, has developed a culture of high standards. They conquered initiatives such as Six Sigma, Designing for Manufacturability, and Cycle Time Reduction. They are living proof that empowered people from the lowest position to highest position changes an organization dramatically. Six Sigma is a measure of quality performance on defects. It equates to 3.4 defects per 1 million opportunities. Empowered teams were a crucial element of the initiative success. General Electric Aircraft Engine Division (GEAE) brought in a team of Motorola facilitator's to help them setup empowered teams for their supplier improvement program. The 300 million-dollar investment is starting to deliver 600 million to 700 million dollars in savings. The teams covered all aspects from manufacturing, engineering, to outsourcing. GEAE's end result was improved products, service, and most importantly customer satisfaction. Within every team, a cross-functioning method must be used for the team to be successful. If one of the team members is hard to get along with, they still can be beneficial to the team. Everyone's input is important, the output of the team is greater than any individual's output. A strong facilitator is also needed on the team. The facilitator guides rather than leads. Usually middle management, this person is set equal to the other members of the team. The facilitator must recognize and understand each member's participation, as well as, coordinate the reporting progress. In order for team to be successful, senior management must be committed to recognize the team should be put in charge. This is done only when senior management defines a specific goal for the team to strive for. Too much management can kill a team. The team might spend more time on reporting the progress than the task that needs to be completed. Middle management is the biggest obstacle for teams. To be successful, middle management must surrender its power and let the team empower themselves. Setting time limits are also important to the team success. Never let a team go beyond six months, everyday should be treated as an important day. Training is also important for team to succeed. According to Eric Sakurai, a trained team member of GEAE mentions: GEAE is requiring higher-quality products from its suppliers and is willing to help them reach Six Sigma quality by providing the necessary training. Everyone in the organization including all suppliers must work together to improve customer satisfaction. Team rewards can be based on either

DNA Structure and Function Lab Report Essays

DNA Structure and Function Lab Report Essays DNA Structure and Function Lab Report Paper DNA Structure and Function Lab Report Paper Complementary bases Guanine is the complementary base of cytosine, and adenine is the implementers base of thymine in DNA and of oracular in RNA Double helix A pair of parallel helices intertwined about a common axis, especially that in the structure of the DNA molecule. EXERCISE 1 -DNA structure Which carbon atom (position) in the sugar forms a covalent bond with the nitrogen base? The 1 carbon Which carbon atoms of dextrose bond with the phosphate molecule? 4 carbon and 5 carbon Which bases will pair with one another? Adenine will pair only with Thymine Cytosine Guanine In the figure below, write the letters that stand for the complementary bases in the double-stranded DNA puzzle. Indicate the number of hydrogen bonds between the complementary base pairs by dotted lines. Complementary DNA nucleotide strands The phosphate group at the top on the left strand is attached to which carbon atom (position) in the sugar? Which carbon atom of ribose would be attached to the next phosphate group added to the bottom of the left strand? It is attached to the OH group on the 5-carbon. Bottom left -OH is attached to 3 carbon. Which carbon atom of ribose would be attached to the next phosphate group that will be added to the top of the right strand? Which carbon atom of ribose is attached to the bottom right phosphate group? Carbon on top, 5 on bottom. What do you notice about the direction in which each strand is oriented? The left strand is from 5 to 3 and the right strand runs from 3 to 5; they go in opposite directions. II. DNA Replication DNA replication During the S stage of enterprise, each molecule of DNA makes an exact copy of itself. Origin. The place where the enzymes open up the double helix strand of DNA. Semi- conservative replication Saving a half of the old strand and constructing a new one alongside. EXERCISE 2 DNA replication How much of the newly formed DNA molecule is new and how much is the original strand? What term is used for this type of replication? 8 original and 8 new. How often in the life of a cell does replication occur? Only once. Explain the purpose of replication. The purpose is for each cell to make exactly one copy of itself. In the figures below, write the letters A, T, C, G representing the nitrogen base compounds on the two replicated DNA molecules. Label the old and the new strands. Did the nitrogen base sequence change in DNA replication? No, it remained the same. Ill. RNA Structure RNA A type of nucleic acid. EXERCISE 3 comparison of DNA and RNA How are ribose and dextrose sugar molecules similar and different? Similar Both are sugar molecules. Different Ribose is a compound of RNA and dextrose is a component of DNA. Why is the sugar molecule in DNA called dextrose and the sugar in RNA called ribose? Note the number of oxygen atoms. Ribose has more oxygen. Which bases are included in the DNA molecule? CAT Which bases are included in the RNA molecule? JUG C What do you notice about the number of strands making up each molecule? RNA had 1 and DNA had 2 Record your findings comparing DNA and RNA. DNA Sugar 8 4 Bases Strands 2 IV. RNA Synthesis Genetic code Contained in the DNA molecule, the genetic code consists of three bases in a sequence along one strand of the DNA. Transcription The process of assembling RNA using a DNA molecule as a template. RNA Messenger RNA tarn Transfer RNA RNA Ribosomal RNA Triplet A series of three bases on the DNA molecule Code Each three base sequence on a strand of Mrs.. EXERCISE 4 RNA synthesis (transcription) Write in the DNA strand according to the instructions given. Next, write the letters for the base sequence of Mrs.. In the spaces below DNA c 5 Mrs.. 3 Considering the structure of the nuclear envelope, how does the Mrs.. Exit the nucleus? It t ravels out of the nucleus through the nuclear pores. To transcribe means to copy. Is the RNA transcribed from DNA an exact copy? If not, what are the differences? The transcribed RNA is not an exact copy. RNA is single and Oracular replaces the thymine base. What happens to the original DNA section after RNA is transcribed from it? The DNA will re-bond with its complementary bases. Distinguish between replication and transcription. Replication is the exact copy while transcription uses DNA as a template but the structures are different. V. Protein Synthesis Translation An Mrs.. Sequence is read using the genetic code, which is a set of rules that defines how an Mrs.. Sequence is to be translated into the 20-letter code of mini acids, which are the building blocks of proteins.

Communication & Psychology Essay Example | Topics and Well Written Essays - 1250 words

Communication & Psychology - Essay Example In the project regarding issues of rising number of unwanted dogs, the advertising authority seeks to relay essential message to individuals engaging in unlicensed breeding of dogs. Awareness must be created upon the general public regarding the increasing numbers of unwanted dogs within the society. While the advertising authority undertakes a social duty for caring for these animals, the general public might be unconcerned about the welfare of these dogs. The message being conveyed seeks to gain the sympathy of the population upon the dogs (BBC 2013). This remains aimed at ensuring unlicensed breeders stop breeding, and the general public provides support to the organisation in rendering sufficient care to abandoned dogs. Support from the general public could come in form of donations or adoption of some dogs by caring individuals. The radio advertisement was chosen because of its wide coverage, which could be essential in reaching large numbers of target individuals. According to reliable sources, approximately 90% of the entire United Kingdom’s population tuned to different radio stations within the country. This signifies a large number of target individuals could be potentially reached through running radio advertisements. The communication method therefore, becomes easy and quick in execution as the target individuals become easily accessible through this medium. Statistics further indicate the numbers of individuals listening to radio will continue to increase in coming years. This medium of communication also appeals to different demographics of individuals, and the advertisement targets the general public. Through the utilisation of electronic media, the message becomes easily conveyed to the general public easily and quickly. While other forms of communication might have significant advantages over radio, the consideration of

Principles of Accounting SLP Essay Example | Topics and Well Written Essays - 500 words

Principles of Accounting SLP - Essay Example At the same time, the consistent communication will enlighten the employees on their effect of choices on the company’s future and on their future. Opportunities for misstatement and fraud exist upon every line item on balance sheet and income statement. Therefore, the finance managers should able to identify the ‘red flags’ and ask the right kind of questions. (Mabry, 2007) The two components of a balance sheet and/or income statement can be used as a â€Å"red flag† to alert of potential fraudulent activity are An in-depth analysis of the ratios of the financial statements can be used to detect the fraudulent activities of the company. A change in ratio over a period of time or over one year should be rational and logical that can be explained properly. Any unusual ratio jump or fluctuations or extreme deviations from the industry average that cannot be explained rationally need to be investigated. This is how the analysis of ratios can be used as a method of fraud detection. (Harrington, 2005) Mabry, B. and Toivonen, S. (2007) "Detecting Financial Statement Fraud: What Every Corporate Manager Needs to Know - Oil & Gas Financial Journal." Oil & Gas Financial Journal- Coverage of Oil and Gas Markets, Companies and Stocks.. Web. 26 Mar. 2011. . Harrington, C. (2005) "Association of Certified Fraud Examiners." Association of Certified Fraud Examiners - Fraud Training & Education. Web. 26 Mar. 2011.

Enrons corporate ethics policies Research Paper Example | Topics and Well Written Essays - 750 words

Enrons corporate ethics policies - Research Paper Example The ethical dilemma that faced Enron involved satisfying shareholders interests and the need to service all the corporate constituents. Satisfying shareholders would attract more investors and create a good public image for the company, but it would be difficult to meet fully the greedy needs of those who contribute to the company’s operations; hence, a point of equilibrium was desirable to balance the two parties’ requirements. The 64-page code of ethics for Enron was founded on respect, integrity, communication, and excellence. Critiques have described Enron as having the culture of arrogance (McLean & Elkind, 2003). This culture of arrogance lured people to believe that they had the potential for handling greater risks without encountering any danger of incurring losses. The culture of the company was characterized by laxity in promoting the values of respect and integrity. The undermining of these values is evidenced by the company’s emphasis on decentralization, employee performance appraisals, and the discriminatory compensation programs. The Houston Natural Gas and InterNorth were merged on 1985 to form Enron (Niskanen, 2005). During the early 1990s, Enron sold electricity at market prices, but soon after the United States approved the legislation to deregulate the sale of natural gas, the markets made it possible for companies such as Enron to sell energy at comparatively higher prices. The objective of Enron was to achieve further growth; the company, therefore, pursued a diversification strategy. This led to the company operating and operated a variety of businesses across the world, which allowed Enron for the proliferation of crony capitalism. The financial statements of Enron were characterized by complexity and confusing to both analysts and shareholders (Niskanen, 2005. Enron’s complex business model required the company to use accounting limitations in misrepresenting earnings and modifying the balance sheet to

The operations and competitive advantage of Tesco

The operations and competitive advantage of Tesco Brand marketing Nowadays, companies are most likely selling their brands before their product. Tesco which has a strong brand image with good quality, faith worthy goods that represent excellent value, the product and service development have also been significantly rebuild and providing better management of product lifecycles and more efficient delivery of wide ranges of products to customers. Tesco continuous innovation, efficient operations and strategic expansion has effectively become the largest and most successful retailers. In order to continue increase customers shopping experience, Tesco further improve their operational efficiency through adding new products,  new services and other capabilities. As Tesco is working on expanding to new areas, and store format, product mix and service characteristics and other factors will begin on the IT system architecture, legacy systems and business partners to assess the implementation of these plans in order to determine what the core and which mee t all the requirements of the system most.   Therefore, Tesco distinctly gained the core strategic advantage. Tesco is also very successful according to customer loyalty due to its loyalty cards system and its general approach to customizing services to the needs of every customer. Customer loyalty is the commitment to customers  loyal  to brands, stores, manufacturers, suppliers,  retailers and consumers. One of  the key factors  that Tesco  is so  favored by the market  which  the service  in its  series of loyal customers  and  to consolidate  as the  full  implementation of  consumer-oriented, comprehensive  care  services to  a single point of  access  mechanisms.This is truly evident in terms of incredible growth of on-line sales where the company has a strong platform to further develop this revenue stream. After considering the fact nowadays majority of people have less time for shopping, Tesco employed this on-line systems and now became the biggest online supermarket. Price and promotions The key to Tescos achieved competitive advantage is the development of retail low prices, high quality and experienced customer service has led to profit growth. With their years of experience and dominance in the market in providing retail products and service, this promotes the corporate image of Tesco to potential customers as one of trustworthiness and quality. They also gained competitive advantage of the organization is their ability to maintain market leadership in the UK even after the entrance of multinational companies in the same line of business with better technologies and more market scope. Value Chain Analysis The value chain approach introduced by Porter (1985) is for managers thinking about resources and systems which identify the key activities to provide competitive advantage for a company to maximize the value while minimizing costs. It is the contribution of each part in the overall added value of the business is made (Lynch, 2003).  In order to conduct the value chain analysis, it includes primary activities and support activities. The value chain of Tesco has been demonstrated in the following diagram: Inbound logistics These are placed at the first stage of the value chain and provide the earliest opportunity to create value. Hence, the elements of this stage include incoming materials, storage of goods, distributing the inputs to the product and service ensure that has been delivered on time and undamaged. Tesco tries to achieve and maintain the level of consumer choice in store as gained a benefit of low costs from its suppliers due to it has a leading market position, in the meantime, constantly upgrading the ordering system and in-store processes improves the efficiency of its distribution system as well as provides a great opportunity to minimize costs unfairly incurred by the company, therefore the cost of losses are not passed on to the consumer. Operations The core operations of Tesco is concerned with creating products or services which activities are service orientated. This involves machining, packing, maintaining the shelves and also replenishing the stock. Aiming of creating more appropriate and accurate ordering systems, thus diminish waste and improve availability of products with put into the right store. (Tesco.com) According to Tesco (2010), in order to gain future competitive advantage, the company has invested over  £76 million for their digital program which is the third generation ERP solution. Due to the introduction of this system, Tesco has gained an increased in profitability  £550 million during 2009 alone. Outbound logistics The third stage in the chain is concerned with location, opening hours, and queuing systems and also delivering of the product or service to the customer. According to the implementation of the trolley service that enable convenience for customers quicker to access therefore become more efficiently than other competitors. Home delivery service also could be achieved adding value in Tesco by saving customer time. Marketing and Sales At this stage which is about the promotion and advertising applies to products and services which inform and attract costumers. The Tesco Clubcard gives the offer of extra bonus points on certain products providing loyalty to customers. Promoting further discounts dissuade the customers from switching over to their competitors. Moreover, Tesco has introduced Greener Living Scheme therefore environmentally friendly products may also bring advantage of adding value for customers that buying those products could really help the environment. Services This is concerned with additional service improving or maintaining the product such as installation, repair and after-sales service. http://www.formjetinnovations.com/clients_Tesco_project.php Technology development This area of value chain considers technology with research and development relates to raw materials or components inputs and then goes pass the operational processes using IT forecasting and ordering the right amount of stock at the right time into each store to improve delivery and at last outputs to the customer. According to Tesco (2010), improving on-shelf availability, predicting how weather affect sales and reducing depot stockholding anticipate customer needs.

Gender Issues in Sophocles Antigone :: Antigone essays

Gender Issues in Antigone One of the most devastating problems for the Classical Greeks was the women's issue.   Women in Classical Greece were not citizens, held no property, and indeed were not even allowed out of the house except under guard.   Their status differed from that of the slaves of Greece only in name.   This alone, however was not a problem -- the problem was that the Greeks knew, in their hearts, that this was wrong.   Indeed, their playwrights harangued them about it from the stage of Athens continually.   All of the great Grecian playwrights -- Sophocles, Euripedes, Aristophenes -- dealt with the women's issue. All of them argued, in their various ways, that the women of Greece were not nearly as incapable and weak as the culture believed them to be.   All of them created female characters of strength and intelligence.   But in "Antigone," the discussion reached its peak.   Antigone herself, as she stands upon the Grecian stage, represents the highest ideals of human life -- courage and resp!   ect for the gods.   A woman, she is nevertheless the exemplum for her society.   But how are we to know this?   Does the author let the audience know that it is Antigone herself, not Creon, the "noble-eyed imperator" (453), who is to be believed?   It is almost inconceivable that the audience would be meant to ignore Creon's apparently skillful arguments, for he appears to represent all that the Athenian should strive for.   He stands for obedience to the State. Surely it is his voice we should obey. Sophocles does let us know where the truth lies, and he does this, amazingly, partly   through his characterization of Creon.   Though Creon seemingly says intelligent things, there are clues that he is not to be trusted.   One would be his discussion of incest with Ismene. Torn between her duty to God and her duty to the State, Ismene, in the third act, has run to Creon, planning to tell him of Antigone's actions in the graveyard: "O, not for me the dusty hair of youth, / But let us now unto the palace go" (465), she cries.   But Creon, ignoring the supposedly important information she has to tell -- he has, after all, emptied the Theban coffers, spending money on his advanced spy network in search of the miscreant -- asks her, instead, to come home with him.   "How long, O Princess, O!   How long!" he states, suggesting a time for their next meeting: "Upon the hour of noon, or / Not upon the hour of six."   To such a pass has the doomed line of Oedipus come.

Nike Promotion Essay

Another important factor in economy is the maturing market in athletic shoes. There is also a growing adverse demographic change in the marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nike’s growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nike’s extreme sports product line is seen as inferior quality compared to competitors and is hurting sales and brand image. CUSTOMERS In 1998, Americans spent $38 billion to buy over 1. 1 billion pairs of shoes. Sporting Goods Manufacturers Association revealed that athletic footwear makes up almost 35% of all footwear purchases. The existing domestic industry focus is on casual and comfortable shoes. Demand is up for the â€Å"brown shoe† casual footwear with a comfortable and rugged design. This is because of the increasing number of workplaces allowing casual dress codes. Multinational customers account for a large part of Nike’s sales. In 1995, Nike’s international operations accounted for 36. 6 of its total revenues. The company believes that demands from international markets will increase in future. Nike must cater to a large portion of the new generation that demands the latest trends and styles. Nike should take into account the changing US demographics due to the rising proportion of Hispanics, Asians, and African Americans. These groups have different preferences that Nike should be able to satisfy. Nike should identify the next generation of loyal customers and provide for their needs. COMPETITION Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market. Nike’s global market share was an impressive 30. 4% in 1998. The closest competitor, Adidas, held 15. 5% of the market share while Reebok held 11. 2%. The remaining competitors, including Fila, Timberland, Asics, Converse, and New Balance, among others, each hold approximately 3-5% of the remaining market share. MARKETING ASPECTS OBJECTIVES Nikebiz. com stated that Nike’s mission statement is â€Å"Through the adoption of business practices Nike is committed to securing intergenerational quality of life, restoring environment and increasing value for our customers, shareholders and business partners. † Nike shows passion for their company, products, and athletes. They are determined to provide consumers with comfort and assurance. They also find ways to innovate and create. They adhere to their five brand principles namely: inspire, innovate, focus, connect, and care. Another Nike’s objective is â€Å"to be the world’s leading sports and Fitness Company. † Nike’s mission statement is similar to a vision statement and is potentially a weakness. The mission identifies the sports and fitness industry business they are in, it does not specify as to what products and services they provide. The mission statement does not mention distribution channels and customers. However, it portrays management’s beliefs and the desire to be number one and remain in the leading position in sports and fitness shoe and apparel industry. STRATEGIES Corporate Strategies. The past two decades saw a change in economy from â€Å"standardized† to flexible†. Having a strict corporate organization used to be the rule, now it is common to have a flexible organization that uses subcontracting. The main reason Nike succeeded in competing in the footwear industry for a long time is because they remain flexible in an unpredictable market by subcontracting overseas in countries with low labor-cost. Another reason for Nike’s strength in competition is their product differentiation. Aside from athletic shoes, Nike’s product line now offers a broad range of clothing, equipment and accessories. TACTICS Nike’s distinctive tactics are found in the area of marketing, specifically in consumer brand awareness and brand power. Nike’s catch phrases like, â€Å"Just Do It,† and symbols like the Nike â€Å"Swoosh,† are reminders of the Nike empire. This tactic is effective because it could not be easily replicated and it offers value or benefit to consumers. Nike is becoming a part of American and world culture, the brand power becomes more difficult to replicate. The trademark and a slogan serves as the company’s fingerprints. Nike is able to capitalize the unique identity due because of its financial strength. Nike reaches millions of consumers through large-scale marketing campaigns. The public benefits from the strength of Nike’s image when they make a purchase. Consumers often associate Nike image with quality products. By associating star athletes and motivational slogans like, â€Å"Just Do It,† consumers identify their purchases with the prospect of achieving greatness. This image they create forms a tactic that competing companies can not easily duplicate by simply improving their products. PRODUCT Nike sells a huge variety of products, including shoes for running, basketball, cross training, Women and children. All of which are currently its top-selling product categories. Nike also sells shoes for outdoor activities such as tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses. Nike began selling active sports apparel in 1979 as well as athletic bags and accessory items. The company sells a line of performance equipment under the Nike brand name, such as sport balls, timepieces, eyewear, skates, bats and other equipment. They also sell a line of dress and casual footwear and accessories for men, women and children under the brand name Cole Haan. The company markets headwear under the brand name Sports Specialties, through Nike Team Sports, Inc. They also sell small amounts of various plastic products to other manufacturers through Nike IHM, Inc. Bauer Nike Hockey Inc. manufactures and distributes ice skates, skate blades, in-roller skates, protective gear, hockey sticks and hockey jerseys and accessories under the Bauer and Nike brand names Pricing Strategies Nike uses vertical integration in pricing wherein they own participants at differing channel levels or engage in more than one channel level operations. This is also an attempt to control costs and influence pricing practices. PLACE Distribution channels and policy. Should additional channels be added, why? Nike sells its product to about 20,000 retail accounts in the U. S. and in approximately 110 countries around the world. Nike sells its products in international markets through independent distributors, licensees and subsidiaries. Independent distributors has little or no pressure for local adaptation because the 4Ps of marketing are managed by distributors. PROMOTION Nike has been one of the top retail industries for quite along time. This is because they sell quality products, customer loyalty, but most of all, its great marketing techniques. Nike has a number of famous athletes to create a great deal of attention to their products. Nike has signed the top athletes in many different sports such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane O’Neal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. Sponsoring of events is another great promotional technique for Nike. It brings attention Nike’s products. Web sites are a great promotional tool as they cover these events. Such events include Hoop It Up and The Golden West Invitational. Nike also personalizes websites. They make the websites exclusively for a sport such as nikebasketball. om , nikefootball. com , and nikegolf. com Marketing strategy: Nike’s marketing strategy is an important component of the company’s success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: â€Å"Ju st do it†. [35] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike’s marketing mix contains many elements besides promotion. These are summarised below. Advertising From 1972 to 1982, Nike relied almost exclusively on print advertising in highly vertical publications including Track and Field News. Most of the early advertising was focused on a new shoe release, essentially outlining the benefits of the running, basketball or tennis shoe. In 1976, the company hired its first outside ad agency, John Brown and Partners, who created what many consider Nike’s first ‘brand advertising’ in 1977. A print ad with the tagline â€Å"There is no finish line† featured a lone runner on a rural road and became an instant classic. The success of this simple ad inspired Nike to create a poster version that launched the company’s poster business. In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy, during the New York Marathon. This would mark the beginning of a remarkably successful partnership between Nike and W+K that remains intact today. The Cannes Advertising Festival has named Nike its ‘advertiser of the year’ on two separate occasions, the first and only company to receive that honor twice (1994, 2003). 36] Nike also has earned the Emmy Award for best commercial twice since the award was first created in the 1990s. The first was for â€Å"The Morning After,† a satirical look at what a runner might face on the morning of January 1, 2000 if every dire prediction about Y2K came to fruition. [37] The second Emmy for advertising earned by Nike was for a 2002 spot called â€Å"Move,† which featured a series of famous and ever yday athletes in a stream of athletic pursuits. [38] In addition to garnering awards, Nike advertising has generated its fair share of Controversy. RANDOM: The short version of this is: Nike makes itself pop up everywhere, so that it’s well known. It associates with people that most of it’s consumers want to emulate (such as michael jordan, in the 1990’s) and creates products that will appeal to as wide of an audience as possible while using those celebrities it’s consumers want as bait (eg, michael jordan and the Air Jordan shoe line). This is just the marketing side: The business as a whole creates fast, easy assembly methods that allow it to use cheap labor in southeast asia and elsewhere to get cheap products (around 10 dollars) and sell them at extremely high prices (about 150 dollars). With nike, most of what you’re buying is image. Nike, Inc. is a marketer of sports apparel and athletic shoes. The American manufacturer, through its marketing strategy which rests on a favourable brand image, has evolved into a large multinational enterprise In keeping with the brand image is its association with the distinctive logo and its advertising slogan, â€Å"Just do it. † In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. Its promotional activities include agreements for product sponsorship with professional athletic teams, celebrity athletes, and numerous college athletic teams. Nike is involved in the production of goods for a wide variety of sports, competing with every sports fashion brand in existence. Because of the absence of any single brand that rivals the products of Nike, the company has no direct competitors, with the exception of German company Adidas. This has helped popularize the brand worldwide in all areas of sport and sports fashion. When Nike first began as Blue Ribbon Sports they only sold one product (running shoes) and because of this they had to make the target audience large. However, because of the wide-range of products that Nike sells they now have different target-audiences for each product. For young people, Nike sponsors popular athletes that their customers want to emulate.

Free Essays on Leon Kass Essay Analysis

Active euthanasia is defined as â€Å"painlessly putting individuals to death for merciful reasons, as when a doctor administers a lethal dose of medication to the patient.† (Beauchamp, Encarta) Leon Kass, a physician himself, believes that euthanasia is morally wrong. At the same time, if a patient voluntarily submits himself or herself to death, also known as voluntary euthanasia, can the physician be held responsible for murder, whereas if he was making the decision for someone who cannot make the decision, also known as non-voluntary euthanasia. At the same time, can it be that euthanasia is not morally wrong but yet, could be the saving grace for some people? The first part of the article Kass mentions about voluntary euthanasia and the belief that the doctors, out of respect for the patient, would be forced to abide by the requests of the patients. But yet in the next paragraph of the discussions, he mentions about non-voluntary euthanasia, and the pure belief that the doctor cannot make a decision based on medical terms. Yet Kass deems non-voluntary euthanasia to be completely illegal. If a person is suffering from massive internal bleeding and is bound to die, or is completely comatose for ten to fifteen years and shows no signs of change, why should a doctor be bound to treat these people, and our health-care professions be bound to keep these people alive, when there’s little to no hope for them. The choice must be used with regard and care for people surrounding the patient. Kass also makes recognition â€Å"about the healer cannot annihilate is he is truly a healer† (ACS Committee of Ethics Essay) as well as the comparison that a doctor can attempt to heal and very well end up killing the person. The reference that Kass makes is â€Å"Giving adequate morphine to control pain might induce respiratory depression leading to death.† (ACS Committee of Ethics Essay) If an attempt to heal a person would end up killing a ... Free Essays on Leon Kass Essay Analysis Free Essays on Leon Kass Essay Analysis Active euthanasia is defined as â€Å"painlessly putting individuals to death for merciful reasons, as when a doctor administers a lethal dose of medication to the patient.† (Beauchamp, Encarta) Leon Kass, a physician himself, believes that euthanasia is morally wrong. At the same time, if a patient voluntarily submits himself or herself to death, also known as voluntary euthanasia, can the physician be held responsible for murder, whereas if he was making the decision for someone who cannot make the decision, also known as non-voluntary euthanasia. At the same time, can it be that euthanasia is not morally wrong but yet, could be the saving grace for some people? The first part of the article Kass mentions about voluntary euthanasia and the belief that the doctors, out of respect for the patient, would be forced to abide by the requests of the patients. But yet in the next paragraph of the discussions, he mentions about non-voluntary euthanasia, and the pure belief that the doctor cannot make a decision based on medical terms. Yet Kass deems non-voluntary euthanasia to be completely illegal. If a person is suffering from massive internal bleeding and is bound to die, or is completely comatose for ten to fifteen years and shows no signs of change, why should a doctor be bound to treat these people, and our health-care professions be bound to keep these people alive, when there’s little to no hope for them. The choice must be used with regard and care for people surrounding the patient. Kass also makes recognition â€Å"about the healer cannot annihilate is he is truly a healer† (ACS Committee of Ethics Essay) as well as the comparison that a doctor can attempt to heal and very well end up killing the person. The reference that Kass makes is â€Å"Giving adequate morphine to control pain might induce respiratory depression leading to death.† (ACS Committee of Ethics Essay) If an attempt to heal a person would end up killing a ...

Free Essays on Allusions Of Atheism

Allusions of Atheism â€Å"Faustus is the only ‘fantasy’ Marlow wrote, a fantasy set in a world surrounded and interpenetrated by a heaven and a hell, a devil and an incarnated Christian God (man love 77).† Don’t allow this â€Å"magical† world to be misleading. Although â€Å"no one will deny that Dr. Faustus works within an implicit Christian framework (Birje - Patil 17),† Dr. Faustus is all too unchristian. The religious turmoil in the time of Christopher Marlowe lead to a questioning of religious beliefs. Marlowe eventually succumbs to all of the chaos and rejects all of the popularly held beliefs. His play, Dr. Faustus subtly hints at those things that he cannot come out and say. The play reflects the religious mayhem of the time and leans towards renouncing religion altogether. During the fourteenth and fifteenth century, the British beliefs were in constant disarray and the works of the era reflect the unrest of the general population. Gerald M. Pinciss points out, in his book Forbidden Matter: Religion in the Drama of Shakespeare and his contemporaries, that in the time of Marlowe â€Å"disagreements in matters of religion were, of course, nothing new to the English (24).† He states that â€Å"many felt bewildered, estranged from their God (24).† They were searching for a better understanding and many new beliefs emerged from their search. In fact, according to Mike Pimcombe in his book Elizabethan Humanism: Literature and Learning in the later Sixteenth Century, a new philosophy was born from their uncertainty; humanism, as it is called (3-10) â€Å"should be understood to include [†¦] the two great divisions of knowledge: ‘humanity’- as opposed to ‘divinity’ - was the entire corpus of secular arts and sciences ( Pincombe 11).† Pincombe goes on to state that humanism â€Å"at it’s most intellectually elevated, aspires to the status of a philosophy of life, in which moral behaviour is predicated on an ... Free Essays on Allusions Of Atheism Free Essays on Allusions Of Atheism Allusions of Atheism â€Å"Faustus is the only ‘fantasy’ Marlow wrote, a fantasy set in a world surrounded and interpenetrated by a heaven and a hell, a devil and an incarnated Christian God (man love 77).† Don’t allow this â€Å"magical† world to be misleading. Although â€Å"no one will deny that Dr. Faustus works within an implicit Christian framework (Birje - Patil 17),† Dr. Faustus is all too unchristian. The religious turmoil in the time of Christopher Marlowe lead to a questioning of religious beliefs. Marlowe eventually succumbs to all of the chaos and rejects all of the popularly held beliefs. His play, Dr. Faustus subtly hints at those things that he cannot come out and say. The play reflects the religious mayhem of the time and leans towards renouncing religion altogether. During the fourteenth and fifteenth century, the British beliefs were in constant disarray and the works of the era reflect the unrest of the general population. Gerald M. Pinciss points out, in his book Forbidden Matter: Religion in the Drama of Shakespeare and his contemporaries, that in the time of Marlowe â€Å"disagreements in matters of religion were, of course, nothing new to the English (24).† He states that â€Å"many felt bewildered, estranged from their God (24).† They were searching for a better understanding and many new beliefs emerged from their search. In fact, according to Mike Pimcombe in his book Elizabethan Humanism: Literature and Learning in the later Sixteenth Century, a new philosophy was born from their uncertainty; humanism, as it is called (3-10) â€Å"should be understood to include [†¦] the two great divisions of knowledge: ‘humanity’- as opposed to ‘divinity’ - was the entire corpus of secular arts and sciences ( Pincombe 11).† Pincombe goes on to state that humanism â€Å"at it’s most intellectually elevated, aspires to the status of a philosophy of life, in which moral behaviour is predicated on an ...

Existential Vacuum can be Overcome by Finding Meaning of Life Research Paper

Existential Vacuum can be Overcome by Finding Meaning of Life - Research Paper Example Frankl stresses on the importance of meaning of life repeatedly in his book â€Å"Man’s Search for Meaning† and how attaching a real meaning to life can save one from the clutches of existential vacuum and escape the path to nihilism forms the main bulk of this essay. Existential vacuum is basically a disturbed psychological condition that results when one deliberately negates the meaning of one’s own life, loses interest in life and willingly enough gives up all the radiant aspirations to build up a better future. Defiant rejection of meaning of life, which plays a major role in stimulating the development of existential vacuum. ... The state of a person suffering from existential vacuum can be related to the state of a person who is imprisoned in a closed cell for numberless days and is unable to think or function properly, let alone build constructive plans for the future. Existential vacuum cuts down all the thinking abilities of a person and leaves him/her to be utterly incapable of attaching a meaning to his/her life and trust his/her own instincts rather than copying other people or doing what others demand of him/her. In the present industrialized world, people have engrossed themselves in maintaining their high life standards to such level that concepts like individualism, meaning of life, sacrificing for others, embracing sufferings, and high moral standards have become more of old-fashioned despised fantasies than anything. This fake pattern adopted by people which results in negative take at things and development of existential vacuum, actually induces Frankl to lay phenomenal stress on searching for the meaning of life so that one can follow a right path that can help in achieving feats that are entirely unachievable when the meaning of life is deliberately stifled by oneself in futile pursuit of a self-centered life and worthless pleasures. Industrialization and loss of traditional values are identified by (Cox and Klinger) to be the most common causes of existential vacuum. According to Frankl, as the concept of individualism became significantly reduced, people became less reliant on social traditions and their own instincts which reinforced their behaviors, due to which they rarely know what to do themselves. This leads to a state of loss of confidence, paranoia, loss of

Report of Air Pollution in Beijing Case Study Example | Topics and Well Written Essays - 1250 words

Report of Air Pollution in Beijing - Case Study Example The paper will also go over the essential features and facts regarding the issue; the knowledge that one is required to have in order to understand the issue itself. Keywords: air, pollution, Beijing, China, factors, influences, misconceptions, impressions The Nature and Scope of the Report on Air Pollution in Beijing Pollution is a widespread, global issue that affects humans, plants, and animals alike. It causes issues with individual habitats, evolutionary changes, diseases, illness, and even death. Children learn about the topic of pollution each and every day in school, but in spite of what is learned, the lessons are not fully brought home, and the concept of the planet becoming more and more polluted, and even inhabitable in some cases, is completely lost on the individual, who continues to think of pollution as simply an abstract concept. Yet, for the children, men, and women who live in Beijing, China, the issue is far from an abstract one, as pollution, air pollution specif ically, continues to have lasting and adverse impacts on their day to day lives. Though many Americans are familiar with the concept of air pollution, and how it may have an effect on the environment itself, it is a topic that is hardly ever brought up, except perhaps in the context of whether or not their car is old enough to bypass the emissions check required for newer cars upon their yearly inspection. The American populace may read the occasional article on abc.net.au, or some other such site about the pressing concerns that the air quality in China has forced upon those who live there, however, again, it is an abstract concept, many people having never left the country, and even less who are considered knowledgeable about the cultures, practices, geography, or political climate in China. As such, it could be said that the knowledge of the American populace in regards to matters concerning China, and in regards to issues revolving around air pollution itself is that of limited depth and limited breadth. Due to this lack of knowledge, lack of familiarization with other cultures and countries, and as a result of the nebulous way of viewing the topic of air pollution, it is guaranteed that the American audience will have misconceptions in regards to the topic of air pollution in Beijing. One possible misconception that may arise is the assumption that the government in Beijing works in the same manner as it does here in America due to the fact that they too have a mayor. The associated assumptions that come with this viewpoint will cause the information provided by the mayor on February 10th to be viewed in a different light, making them appear more like empty campaign promises than actual decisive actions that will be taken in order to work to combat this particular issue (Kelly, 2013). In addition, due to the very nature of air pollution in America, and how it is viewed, â€Å"That’s a problem in x city, but it’s not an issue here in my city ,† the reader is likely to take the same cavalier attitude towards the issue, one of out of sight, out of mine; the idea that it is someone else’s problem. Due to this particular type of attitude, misconceptions may arise regarding how severe the particular issue is, and how pertinent it is for others to play their part in correcting the matter; for them to look back at the situation, see the cause and effect process, and be able to then turn and apply those selfsame